fbpx

Business

home decor social media posts to help you stand out
Posted by Guest

5 Social Media Marketing Tips for Home Decor Businesses

Business 0

Home is where the heart is, and everybody has their ideal vision of what they seek in their dream households. The accessibility of social media has allowed millions of people to find news ways of inspiration and innovation to help them with their personal home décor ideas. With the ease of purchasing décor online along with the ability to scroll through multiple Pinterest boards and Instagram posts, the home décor market is ever expanding its boundaries, and now is the time to take action.

As a home décor business owner, it’s important to note how social media plays a large presence in this market. Involving yourself in this environment will help promote brand awareness while offering value to new and retained consumers. Following these five social media marketing tips will further improve your business’s overall performance on its platforms.

  1. Maintain a Schedule for Posts

    It seems pretty obvious, but many accounts fall to inconsistency in posting on social media. Balancing a schedule for regular post updates while introducing stories to engage with consumers can help retain interest amongst current and potential followers. For Instagram, an ideal posting schedule can consist of updates to the feed on Monday, Wednesday, and Friday while publishing daily stories to keep followers attached.

    Depending on your home décor business, additional tips can be shared within these posts to further appeal to the targeted market. Examples could range from how to decorate certain furniture for different styles or to promote upcoming sales.

  2. Aim for Quality over Quantity

    Expanding on the first tip, while consistency is key, companies shouldn’t post just to be active. Updating multiple times won’t do much if the content isn’t resonating with your followers. In order to develop a quality social media handle, your business has to understand the target audience, what they are interested in seeing, and forming a relatable relationship with the consumers

  3. Boosts Your Posts for Increased Exposure

    Pay to play is the name of the game, well, sometimes. To further increase content exposure, companies can “boost” their posts to gain more potential likes and followers to their platform. Boosting is a marketing tactic in which businesses can utilize these paid expenditures in return for these benefits.

    The main reason businesses may attempt to boost is because posts may not always reach a specific target market; this method provides companies an opportunity in expanding upon its existing fan base while generating increased interaction.

    Social media platforms, such as Twitter and Instagram, provide methods for users to boost their posts on their native apps. As an example, Instagram has an option to “promote” posts for the algorithm to work in the users’ favor; this may include increases in follower retention, insights, and profile growth.

  4. Consistently Engage with your Audience

    People like the feeling of being heard, and when a business takes initiative in ensuring consistent interaction, the target audience is encouraged to return.

    Depending on the platform, your business will have individuals looking to interact directly with. This will likely be in the form of questions and/or casual conversations between you and your followers. Twitter, for example, uses its platform to provide constant updates, feedback, and interaction with other users. Businesses can thrive with the development of a solid Twitter account to reach out to consumers that are in need of assistance or are just interested in the promoted products.

  5. Talk Like a Person

    This can’t be mentioned enough because it’s not done enough; check any sponsored account and you’re bound to find a good number of canned responses. On the other end, social media accounts like Wendy’s and SlimJim have established good forms of communication to make their accounts relatable to their target audience.

    People like to talk, especially about their own experiences; responses that feel lackluster can result in frustrated consumers. If this remains a consistent problem, this can amount to a waste of time for you and your followers.

    Let’s say an individual has an issue, do your best to convey that you care within your response. If the same person is looking for minor interaction, respond as if they were your friend. Additionally, use a casual tone of language while explaining things to maintain your compatibility with your audience. If you can be the voice on the other end, your account might become a people’s favorite.

     

     

 

Guest post written by: Irene, Kevin, & Eric

Posted by Guest

3 Easy and Simple ways to Advertise your Product on Amazon

Amazon, Business 0

3 ways to advertise on amazon

3 Easy and Simple ways to Advertise your Product on Amazon 

Since Amazon was created 1995, Amazon has become the top e-commerce platform in the country with more than 197 million people visiting their site every month. It is expected that it will continue to grow exponentially in the future. With Amazon continually rising, so will the amount of competition on the platform. It will be harder for you to stand out with your products as millions and millions of merchants will be listing their products. Especially if you’re selling kitchen appliances, you will need Amazon, one of the largest industry sellers, to help your business become successful. 

Here are 3 ways to Advertise your  products on Amazon: 

 

1. Sponsored Product Ads

One way to advertise your products on amazon is by using Sponsored Product Ads. They  are cost-per-click ads that can help promote your product listings on amazon. With sponsored product ads, you are gaining more control over your product listings by paying to have your product sponsored on Amazon. This will help increase visibility of your product and bump your ranking in search results and product pages. Sponsor product ads can also help you gain sales, as it gives your products greater exposure to consumers who are browsing for similar products like yours. The payoffs of creating these ads are almost guaranteed because you only pay for the ad when customers click on the product.

advertise on amazon

 

2. Sponsored Display Ads

Another way to advertise your product on Amazon is by using Sponsor Display Ads. This is a great way to engage with your consumer as it allows you to reach your audience on and off Amazon. Sponsor Display Ads can help you  grow your business by having these ads appear on Amazon’s homepage, product pages, search results, and/or even third party pages. Similar to sponsored product ads, they are cost-per-click, meaning that you will only pay for the ad when customers click the ad.

advertise on amazon

3. Sponsored Brand Ads

Sponsored Brand Ads is a type of advertising campaign that allows you to promote your products or brand on Amazon. The ad appears on a keyword specific basis, meaning that your ad will show at the very top of the customer search result page when a keyword is searched. Unlike sponsor product ads, sponsored brand ads appear across the top of the search results page, making it stand out more compared to other listings. This can help you spread awareness of your product or brand to a wider audience that is looking for similar products in your category. You can customize your ad to include your brand logo and showcase multiple products. When a customer clicks on your ad, it will take them to your store page, or any other page that you desire, as it is customizable. And when they click the product, it will direct them to the product page. Like all other amazon ads, they are on a cost-per-click basis.

advertise on amazon

 

With these strategies, you’re able to make sure you show up on Amazon and get your reviews, which will allow you to start to rank organically. To reach out for more advertising tips, email us at Sales@SomethingAboutMarketing.com or visit our contact page.

 

 

Guest post written by: Rachel Hon

advertising kitchen appliances
Posted by Guest

How to Advertise Your Kitchen Appliance Business

Business 0

How to Advertise Your Kitchen Appliance Business

5 Tips on How to Advertise Your Small Domestic Appliances Better

 

1. Educate your audience

Content is king and nothing much has changed since the coronation. Whether it’s B2B or B2C one of the most important aspects of creating social content is building trust and nurturing leads with the help of educational assets. While it may seem rudimentary creating content that is relevant, authoritative, and educational to your audience is the goal for any creator. You want to educate your audience on whatever appliance you’re showcasing and give them the facts of your appliance and other known brands with the same type of appliance.

educate your audience

2. Personalize Your Marketing Messages 

Personalize your message to your target demographic. I’m not just saying to greet them by their first names in your email marketing campaign or when they comment on your Facebook post but know what they want. As a kitchen appliance company, what does your consumer want from a kitchen appliance? Reliability? Style? Maybe extra helpful features? Whatever the case may be knowing what your consumer wants and portraying that in your message is key.

3. Update your content

Recycle old content! Yes, it may seem lazy and unoriginal but if it worked in the past and has relevance to the current market then go ahead and update it. Don’t just copy and paste but actually go back tweak it, make some changes here and there, and represent the new and improved version of the content that worked for you in the past.

4. Use more videos

One of the most popular digital marketing tactics known to the human race is video. We have to face the facts and understand that as people we are visual learners, observers, and watchers. Making videos on your Instagram and Facebook accounts will greatly increase traction compared to a regular post, and posting tutorials, documentaries, behind-the-scenes footage, and how-to videos on your Youtube channel will help interact and EDUCATE your audience. So use more videos.

local seo

5. Prioritize local SEO

Like everything in life having a good foundation is key and that includes in small businesses as well. Prioritizing and optimizing free marketing tools like Google My Business is essential and most small businesses are missing out on these free marketing tools. What’s more important is that Google is not only providing a free service but they are consistently updating that service which is bad for those who don’t take the opportunity to take advantage of them, but you can. Take full force of Google My Business and make sure to focus on Google listing as it can become your lifeline and your starting point in potentially growing your business. 

 

Guest post written by: Nicholas Felix

Posted by Guest

Importance of Visual Storytelling

Business

Importance of Visual Storytelling

Everyone and everything has a story and through visual storytelling, you’re really able to show you or your brand’s story through social media.

Visual storytelling is the passing of information through visual aids (pictures, videos, etc.) You are able to send your message without using too many words and can also sometimes be used as a call to action. It’s an effective marketing strategy that helps your message transform into something that can be entertaining, engaging, interactive, and interesting to your potential customers. 

Whether you tell the story through videos or still images, powerful visual storytelling makes your content marketing message more effective.

When designing your own visual storytelling campaign, you should always be able to define the purpose of your visual aid. You want to know what you hope to achieve, whether it’s to attract more customers or just to gain more brand awareness, you can always create a visual image to target your right audience.

Before creating your own visual aids, you should also identify your own strengths. The product or service you offer plays an important role in what type of content will you be most comfortable with sending your message. You want to know who your audience is so you can best hit your target audience. You choose to send your message through images, animations, or videos. 

With visual storytelling you’re able to:

  1. Build a closer connection with your audience.

  2. Develop greater awareness and a quick grasp of the brand message.

  3. Create a better opportunity for content sharing.

Below are some other helpful benefits of Visual Storytelling:

10-benefits-of-visual-storytelling_infographic_1

How to Market for Dentists
Posted by Stephen

Dental Marketing Strategies

Business, Social Media Marketing 0

Dental Marketing Strategies

Methods on how your dental office can get new clients during the pandemic

Traditional dental offices are now a thing of the past. With advancing dental technology and many offices acting as cosmetic spas, the modern dental practice offers not only dental appointments, but an experience. For a new dental practice to grow, it needs to see a minimum of 20 new patients per month. What marketing plan will you utilize to attract up to 50 new patients? How will you attract a new patient, and most importantly keep that patient and have them refer you to others? From the very first click on your website and until a patient completes a visit, it is important to have a well designed marketing strategy to serve your patients’ needs and grow your practice.

 

Digital Marketing is now one of the most utilized tools in dental practice growth. Practices and patients prefer email and online marketing to direct mail because of it is quick and cost-effective.  It is how offices can easily communicate with their patients, even during the Covid-19 pandemic. Dental practices were quickly able to update their patients, convey changes, and offer tele-dentistry. With traditional marketing in a local magazine or paper is hard to track success, digital marketing easily allows practices to view and utilize statistics on how many people searched for them and what device they used. It is not the norm for a dentist to be working on digital marketing as they are consumed with patient care, so what ways can a dentist increase their revenue?

 

Search Engine Optimization (SEO) for Dentists

When it comes to SEO, they are all not the same (read about the SEO benefits for Dentists). Since your practice may be focused on gaining patients more locally, you want to ensure your potential patients can easily search for you and help drive more potential patients to your website. Without an effective long term SEO in place, patients won’t be able to find you and this will decrease business credibility. This means your SEO efforts have to be locally targeted or you could be losing patients. While a larger company like Disney can have more global SEO, your practice requires local SEO to boast your presence in an online search. You must have relevant and top-searchable keywords and an SEO-friendly website. For example, when a new periodontal practice first opens, there is little to no business credibility or online information. Why? Because if local SEO is not successfully utilized, patients searching for a periodontal practice in you region won’t be able to find you. This means for new practices and even existing practices, people may be searching for dentists in your location right now and competitors with powerful SEO will have an advantage.

 

How do you become an online presence that people pay attention to?

It is like a dental cleaning. Your patients can brush their teeth at home, but you know your hygienist thoroughly and effectively cleans with better skills and tools. Creating SEO is similar. You must have a good marketing team to ensure your business information is updated, accurate and well-optimized.

Dentist Social Media Marketing

Social Media for Dentists

It is impossible to avoid social media in your dental practice and succeed. Social media is an incredible marketing tool to show your practice’s brand and personality. Facebook and Instagram are key to helping you grow your practice while engaging with patients on a personal level. You may only have 1-2 visits with a patient per year, but by creating an online presence, they feel more connected to your practice all year long.

 

Facebook ad campaigns are incredible in that you can quickly reach thousands of people and target the demographic of your practice. If you are promoting Invisalign or whitening, a Facebook ad could target an age group and demographic looking specifically for Invisalign or teeth whitening. Instagram has over 500 million daily active users and can instantly allow you to reach out to followers and create and custom posts and videos help share tips, resources, and case studies all through your practice’s vision.  It builds a trust among patients because followers have a more intimate relationship now with your office that they see daily updates and changes to your practice. There are other platforms to market yourself – Twitter, Youtube and Tiktok (if you are able to capture videos in your office of procedures or special events), and even Linkedin. A well collaborated video of a dentist speaking about Covid-19 conditions or teeth extractions can be effective for those searching these topics on social media. When it comes to social media, you cannot do too much to attract new patients.

 

Updated Dental Website

The first thing a person will see when they look you up online is to find your website. What will they see? An outdated website shows you may not put much effort in to your online presence, therefore you may not go the extra mile in your office design or treatment plan. A well designed website will give your potential new patient their first experience with your office. You want a website layout that is easily accessible with professional photos of the doctors and team, a video tour of the office, blog updates, and case studies to show your treatment. It is a wonderful idea to have a live chat as a part of your website to get that first interaction and hopefully a new appointment created. A webpage should impress your patients into scheduling a visit with you by creating brand awareness.

 

Patient Reviews

More than 70% of new patients will come from internal referrals. All practices still rely somehow on word of mouth and encouraging patients to digitalize this idea is still the same. One of the first things people do when searching for a new dentist is looking at patient reviews. By having patients leave positive reviews and testimonials on Facebook, Google Review and Yelp, this will help you build an online presence and positive reputation. You can offer an incentive for creating  a review – a raffle, a small gift card – it shows you value their opinion and time.

 

GET A FREE CONSULTATION

When you look at your practice and can assert you are taking every opportunity to grow your brand, you can look back and see impressive marketing metrics and increased production. Each office will require a different marketing strategy based on the needs of the practice, but one thing that remains the same is creating a more successful patient base and brand while excelling in patient care.

 

Multi Touch Marketing Strategy Attribution Model
Posted by Stephen

What is Multi-Touch Marketing

Business 0

What is Multi-Touch Marketing? – Steps for a Successful Campaign

With the rise of e-commerce platforms, the buying process has changed significantly. Gone are the days when you had to walk across town to your favorite boutique – there are tons of online clothing stores to meet your fashion needs. But it’s not all roses and sunshine for businesses. 

Although the advent of online shopping increases the exposure of a brand to more prospects, consumers are also more informed than ever. These consumers are bombarded with an endless stream of adverts and marketing messages from competitors. To stand out from the crowd, you need a marketing strategy to weaves through all this noise, hence reaching your target audience more effectively. That’s where multi-touch marketing comes into play.

What Exactly is Multi-Touch Marketing?

Multi touch marketing - attribution model

You cannot solely rely on one lead generation activity to drive sales. Marketers must realize that in today’s business landscape, it’s not possible to achieve high conversion rates by relying on one channel of communication with prospects.

A typical e-commerce customer might access over 10 touch-points before they make a purchase. With this in mind, you should have a strategy in place to reach out to these customers in as many platforms as logically possible. Additionally, you should have a way to monitor all touch-points to determine their effectiveness. 

Simply put, multi-touch marketing is a strategy to reinforce your brand by consistently sending out your message in several formats. The underlying logic is that the more your brand is out there, the higher the probability of converting prospects into customers and building trust. 

That cold call you made a week ago, the Facebook post your prospect liked, the email you sent over yesterday, or the informative blog post on your website – these touch points collectively increase the probability of converting a prospect. Multi touch marketing allows you to:

  • Accelerate customers down the sales funnel
  • Attain the goals of your marketing camping more effectively
  • Streamline all your marketing efforts towards achieving a common goal
  • Improve the performance of your marketing campaign
  • Boost marketing return on investment (ROI)
  • Improve brand awareness

3 Steps to Launch a Successful Multi-Touch Campaign

multi touch marketing strategy

Step 1:  Understand your Target Audience

The first step in any marketing campaign is to know your audience or the consumer journey. Does your product or service offer value? E-commerce businesses must understand the factors that motivate their purchase decisions, their demographics, disposable income, and even the channels they visit frequently. For example; If you’re selling health supplements and essential oils, you should understand your target audience are most likely health-conscious customers who value quality over quantity. Therefore, your marketing message must address these needs and characteristics.

Step 2: Formulating a Relevant Offer

Once you’ve nailed the characteristics of your target audience, the next step is to come up with a killer offer to entice them. With e-commerce, this could include a discount, special offers, or informative tips and tricks. Create an email list by asking prospects to subscribe to your newsletter for an exclusive scoop on the latest developments.

Step 3: Finding the Most Effective Media/Touch Points

This is arguably the most important step in launching a successful multi-point campaign. The success of the campaign can be diluted by an unclear understanding of each channel and its impact on marketing goals.

This involves selecting the marketing channels you want to use based on the consumer journey and developing strategies to enforce them. It’s also crucial to de-silo your channels – that is, integrate marketing data from different touch-points maintained by separate channels. To help you understand the process of creating a successful multi-touch campaign, consider the following process: 

  • Start with an email list by asking prospects to subscribe to your newsletter. With this, launch a targeted and personalized email campaign. 
  • Employ social media Ads on different platforms depending on the projected activity of your audience in each.
  • Follow the strategy down the funnel with Google Ads. Also, make sure you’re visible through SEO optimization.
  • Finally, re-target the same audience with a different message to get them to convert.

What Next?

Times have changed, and you need to understand the impact and influence of each marketing campaign you launch. The modern customer is everywhere, and you should be there to address their concerns and convert them. A multi-touch marketing campaign allows you to create maximum impact, engage leads better, boost marketing ROI, and achieve your marketing goals or sales targets. Your message is reinforced in several ways that collectively push your audience further down the sales funnel. The key is consistency and providing value! See how we can provide a multi-touch marketing strategy relevant to where your audience is spending their time, and get you the best conversion rates with a Free Consultation., and make sure to check out the top influencer marketing agencies for more info.

Posted by Stephen

5 Benefits of Social Media for Businesses

Business, Social Media Marketing 0

Is social media necessary for my business? How does engaging in the various social media platforms reflect on a business’s return on investment (ROI)? You probably landed on this page due to these questions (or their variations), and we’ll leave with an informed answer on the 5 game-changing benefits of social media for businesses.

As with all make or break decisions, it’s vital to assess the pros and cons of social media for your business. So why are some businesses reluctant to enforce a social media strategy? Possible reasons include:

  • Establishing a social media presence is time-consuming
  • Mapping a direct link to ROI is difficult
  • So many social media networks to choose from
  • The social media space is crowded and highly competitive
  • Skills and ever-changing algorithms

But to justify why you need to invest in social media, we have highlighted 5 benefits that should convince every ‘doubting Thomas’ out there. Besides, you can always hire a social media marketing agency to devise effective strategies and social media campaigns. Check out the Top PPC Agencies to learn more.

Budget Friendly

We had to start with the monetary benefits, and rightfully so – the fundamental goal of a business is to make profits. Social media marketing is arguably cheaper and more effective than convention media. Sparing an hour every day to develop social media content is enough to generate noticeable traffic. And even when you enroll in paid advertising through Twitter, Facebook, or hiring a social media agency, the costs are still relatively cheaper.

Brand Recognition

why branding is important

Social media simultaneously makes you recognizable and familiar to existing customers and makes you more accessible to potential customers. Pew Research Center claims that a majority of people log into their social media accounts multiple times in a day. With over 3 billion active users in the various social media networks, it’s borderline ignorant not to tap into this marketing goldmine and improve your brand visibility.

Improved Consumer Experiences

Consumer experiences

The core purpose of social media is communication. Businesses can leverage this fact to humanize their marketing presence. We all like to ask questions about products or services and receive a clear, caring, and considerate response in return. Businesses can use social media platforms to demonstrate their level of customer service and build relationships. But remember, always respond quickly, thank your followers, and apologize when necessary.

Higher Conversions

converting

According to an article on Forbes, 78% of salespeople use social media to gain the upper hand and outsell their peers. Are you wondering how? Social media has a humanizing effect, and people like to buy from ‘people’ they can identify with. Additionally, people often tend to share a lot on their social media profiles. And if you know what to look for, there is a lot of data on your target customers that can be game-changing. When you know what your consumers are looking for, you can tailor your social media strategy to address their needs.

Brand Loyalty

A recent study showed that brands garner more followers than celebrities. Moreover, 8 out of every 10 Instagram users follow a business (might as well be your business). This point goes without saying; if consumers follow you, and you make them happy, they will choose your products over the competition. This was the finding of a study by the Texas Tech University whereby they concluded that brands that engage on social media enjoy a significantly higher customer loyalty.

Bottom Line

Social media is nowadays a significant part of our society – we live and breathe it! In short, if you don’t have a social media campaign running already, you better contact a social media agency to avoid missing out one of the fastest, cheap, and effective ways to reach millions of potential customers. Check out the DesignRush OR Creative Agencies to learn more.

Request a complimentary Social Media Audit to improve your company’s social media presence. See what you’re doing right, wrong, and how to gain loyal fans, free!

Posted by Stephen

3 Ways to Lower Google Ads Spending

Business, SEO 0

Have you ever tried advertising with Google Ads, previously Google AdWords, and felt you were doing great, until suddenly your budget is eaten up and you haven’t gotten any new sales/ sign ups?

It seems almost out of left field, and you can’t figure out why..  This happens to everyone at some point, and it’s due to a lack of Google Ads optimization. Here are the three simple steps on how to optimize your Google Ads to get the lowest costs, while receiving the highest conversion rates.

1. Optimize your keywords

How do you find the right keywords? Start by writing down the top three keywords you believe are valuable and that you think your audience would use to search for your product. THEN, put them into Google’s “Keyword Planner” and use that data to find the best results for you based on volume of clicks/ competition.

2. Find your top performing keywords

This is done after your ads have been running for a few weeks. The most important Ads tab in regards to optimizing your campaigns is the “search term report”. The queries your keywords will be utilizing are usually a variation of what you put in. For example, if your keyword was, “best ERP software” you might also be getting hits for “best ERP software for small businesses” or, “Best ERP software for free.” It’s important to track your best and worst performing keywords, and utilize “Negative” keywords to eliminate those that you are wasting resources on that aren’t getting your results, while bidding higher on those with better results or more competition.

3. Get setup with Bid Modifiers

That’s a way of adjusting settings on your ads, based on the data you’ve received. For example, you can adjust the bid slightly higher for your audience’s age, their locations, and days of the week that are performing better. You might increase your bid on people in Los Angeles by 50%, while decreasing your ad spend for people over the age of 28 by 15% because those people might be less valuable to you, or are lower converting!

Always try to update and lower your costs instead of stopping your ads because they get expensive. You can always reach out to an Ads specialist like Something About Marketing, to help manage your ads, to help create high-converting, long-term successful ads for your company goals. For more help reach out to Something About Marketing, one of the Top Digital Marketing Companies In California. Let me know which of these tips you have tried implementing, and if you have any other ones to provide for others in the comments!

Posted by Stephen

Why Search Engine Optimization (SEO) is Important in Restaurant Marketing

Business, SEO 0

SEO or Search Engine Optimization is a key factor in increasing traffic to your site through Google. When a website is built properly it will have a better chance of getting read more, this is called traffic. The more traffic a website has, the higher its rank. The major website to be concerned about when it comes to rank is Google and your Google ranking. To drive traffic into your website and build your rank, Yelp and Trip Advisor are a great place to start. These two review websites hold huge sway right now in the online marketplace and are great. As you can see, the more traffic your website gets, the more traffic potential it has the ability to receive. SEO is very important when marketing your restaurant.

When optimizing your website for SEO and online ranking, it is best to first put yourself in your customers shoes. Generally, customers who want to find a new restaurant online will be searching from a phone. For instance, they will enter in a Google search, “restaurants near me,” and it will usually yield results for Yelp and Trip Advisor near the top, followed by local blog articles about nearby restaurants. Perform this step as a customer, any ranking and review websites that are like Yelp and Trip Advisor that come up should be noted.

SEO on review websites

Now, you should set up your Yelp and Trip Adviser accounts. This is a vital step because in both cases, customers may control the image of your business in the absence of a business owner. When you set up your profile for each website you need to upload good quality images. Also, in the description ensure that you add specific keywords that describe your restaurant. Finally, link these sites to your main website for easy access.

SEO on your main website

It is best to begin at the domain name. This should be your restaurant name or a combination of relevant words with the name in it. If the name is, “The Best Steaks” and Thebeststeaks.com is not available, then go for something like, “Beststeaksrestaurant.com.”

Next, ensure that your site is optimized for mobile use. This means that your users using a smart phone can access your site. Since most of the people on the internet are accessing it via mobile phone and Google ranks mobile optimized websites above regular ones. Mobile optimization is significant.

Your title, and largest text in the website needs to be your restaurants name. The subtitle underneath the main title should be slightly smaller and say what type of food is served there. For example, a good subtitle would be, “Local – American – Filipino Cuisine.” Good branding points your customers in the right direction and sorts the website nicely within Google’s index.

In all your categories which are, notable critic reviews, blog, menu, locations and about us need to continually have keywords mentioned in them. These are the same keywords you used in your review website profiles. Also, in these categories, use well placed back-links to websites that have to do with your content. These back-links help the Google algorithm determine how important your website is and rank it accordingly.

IN CONCLUSION

Make sure you are always updating your content. You never want outdated content, but you do always want high quality and keyword rich content on your website. Use high quality images, and never skip out on the aesthetics. If your food doesn’t look good on the site, people won’t want to buy. Restaurants thrive in the desires they create in their customers for their food and drinks, so don’t skip out on letting them know! Look into some SEO marketing strategies that an agency has to offer to help your restaurant gain new customers consistently.

Posts pagination