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Social Media Marketing

How to Market for Dentists
Posted by Stephen

Dental Marketing Strategies

Business, Social Media Marketing 0

Dental Marketing Strategies

Methods on how your dental office can get new clients during the pandemic

Traditional dental offices are now a thing of the past. With advancing dental technology and many offices acting as cosmetic spas, the modern dental practice offers not only dental appointments, but an experience. For a new dental practice to grow, it needs to see a minimum of 20 new patients per month. What marketing plan will you utilize to attract up to 50 new patients? How will you attract a new patient, and most importantly keep that patient and have them refer you to others? From the very first click on your website and until a patient completes a visit, it is important to have a well designed marketing strategy to serve your patients’ needs and grow your practice.

 

Digital Marketing is now one of the most utilized tools in dental practice growth. Practices and patients prefer email and online marketing to direct mail because of it is quick and cost-effective.  It is how offices can easily communicate with their patients, even during the Covid-19 pandemic. Dental practices were quickly able to update their patients, convey changes, and offer tele-dentistry. With traditional marketing in a local magazine or paper is hard to track success, digital marketing easily allows practices to view and utilize statistics on how many people searched for them and what device they used. It is not the norm for a dentist to be working on digital marketing as they are consumed with patient care, so what ways can a dentist increase their revenue?

 

Search Engine Optimization (SEO) for Dentists

When it comes to SEO, they are all not the same (read about the SEO benefits for Dentists). Since your practice may be focused on gaining patients more locally, you want to ensure your potential patients can easily search for you and help drive more potential patients to your website. Without an effective long term SEO in place, patients won’t be able to find you and this will decrease business credibility. This means your SEO efforts have to be locally targeted or you could be losing patients. While a larger company like Disney can have more global SEO, your practice requires local SEO to boast your presence in an online search. You must have relevant and top-searchable keywords and an SEO-friendly website. For example, when a new periodontal practice first opens, there is little to no business credibility or online information. Why? Because if local SEO is not successfully utilized, patients searching for a periodontal practice in you region won’t be able to find you. This means for new practices and even existing practices, people may be searching for dentists in your location right now and competitors with powerful SEO will have an advantage.

 

How do you become an online presence that people pay attention to?

It is like a dental cleaning. Your patients can brush their teeth at home, but you know your hygienist thoroughly and effectively cleans with better skills and tools. Creating SEO is similar. You must have a good marketing team to ensure your business information is updated, accurate and well-optimized.

Dentist Social Media Marketing

Social Media for Dentists

It is impossible to avoid social media in your dental practice and succeed. Social media is an incredible marketing tool to show your practice’s brand and personality. Facebook and Instagram are key to helping you grow your practice while engaging with patients on a personal level. You may only have 1-2 visits with a patient per year, but by creating an online presence, they feel more connected to your practice all year long.

 

Facebook ad campaigns are incredible in that you can quickly reach thousands of people and target the demographic of your practice. If you are promoting Invisalign or whitening, a Facebook ad could target an age group and demographic looking specifically for Invisalign or teeth whitening. Instagram has over 500 million daily active users and can instantly allow you to reach out to followers and create and custom posts and videos help share tips, resources, and case studies all through your practice’s vision.  It builds a trust among patients because followers have a more intimate relationship now with your office that they see daily updates and changes to your practice. There are other platforms to market yourself – Twitter, Youtube and Tiktok (if you are able to capture videos in your office of procedures or special events), and even Linkedin. A well collaborated video of a dentist speaking about Covid-19 conditions or teeth extractions can be effective for those searching these topics on social media. When it comes to social media, you cannot do too much to attract new patients.

 

Updated Dental Website

The first thing a person will see when they look you up online is to find your website. What will they see? An outdated website shows you may not put much effort in to your online presence, therefore you may not go the extra mile in your office design or treatment plan. A well designed website will give your potential new patient their first experience with your office. You want a website layout that is easily accessible with professional photos of the doctors and team, a video tour of the office, blog updates, and case studies to show your treatment. It is a wonderful idea to have a live chat as a part of your website to get that first interaction and hopefully a new appointment created. A webpage should impress your patients into scheduling a visit with you by creating brand awareness.

 

Patient Reviews

More than 70% of new patients will come from internal referrals. All practices still rely somehow on word of mouth and encouraging patients to digitalize this idea is still the same. One of the first things people do when searching for a new dentist is looking at patient reviews. By having patients leave positive reviews and testimonials on Facebook, Google Review and Yelp, this will help you build an online presence and positive reputation. You can offer an incentive for creating  a review – a raffle, a small gift card – it shows you value their opinion and time.

 

GET A FREE CONSULTATION

When you look at your practice and can assert you are taking every opportunity to grow your brand, you can look back and see impressive marketing metrics and increased production. Each office will require a different marketing strategy based on the needs of the practice, but one thing that remains the same is creating a more successful patient base and brand while excelling in patient care.

 

Posted by Stephen

5 Benefits of Social Media for Businesses

Business, Social Media Marketing 0

Is social media necessary for my business? How does engaging in the various social media platforms reflect on a business’s return on investment (ROI)? You probably landed on this page due to these questions (or their variations), and we’ll leave with an informed answer on the 5 game-changing benefits of social media for businesses.

As with all make or break decisions, it’s vital to assess the pros and cons of social media for your business. So why are some businesses reluctant to enforce a social media strategy? Possible reasons include:

  • Establishing a social media presence is time-consuming
  • Mapping a direct link to ROI is difficult
  • So many social media networks to choose from
  • The social media space is crowded and highly competitive
  • Skills and ever-changing algorithms

But to justify why you need to invest in social media, we have highlighted 5 benefits that should convince every ‘doubting Thomas’ out there. Besides, you can always hire a social media marketing agency to devise effective strategies and social media campaigns. Check out the Top PPC Agencies to learn more.

Budget Friendly

We had to start with the monetary benefits, and rightfully so – the fundamental goal of a business is to make profits. Social media marketing is arguably cheaper and more effective than convention media. Sparing an hour every day to develop social media content is enough to generate noticeable traffic. And even when you enroll in paid advertising through Twitter, Facebook, or hiring a social media agency, the costs are still relatively cheaper.

Brand Recognition

why branding is important

Social media simultaneously makes you recognizable and familiar to existing customers and makes you more accessible to potential customers. Pew Research Center claims that a majority of people log into their social media accounts multiple times in a day. With over 3 billion active users in the various social media networks, it’s borderline ignorant not to tap into this marketing goldmine and improve your brand visibility.

Improved Consumer Experiences

Consumer experiences

The core purpose of social media is communication. Businesses can leverage this fact to humanize their marketing presence. We all like to ask questions about products or services and receive a clear, caring, and considerate response in return. Businesses can use social media platforms to demonstrate their level of customer service and build relationships. But remember, always respond quickly, thank your followers, and apologize when necessary.

Higher Conversions

converting

According to an article on Forbes, 78% of salespeople use social media to gain the upper hand and outsell their peers. Are you wondering how? Social media has a humanizing effect, and people like to buy from ‘people’ they can identify with. Additionally, people often tend to share a lot on their social media profiles. And if you know what to look for, there is a lot of data on your target customers that can be game-changing. When you know what your consumers are looking for, you can tailor your social media strategy to address their needs.

Brand Loyalty

A recent study showed that brands garner more followers than celebrities. Moreover, 8 out of every 10 Instagram users follow a business (might as well be your business). This point goes without saying; if consumers follow you, and you make them happy, they will choose your products over the competition. This was the finding of a study by the Texas Tech University whereby they concluded that brands that engage on social media enjoy a significantly higher customer loyalty.

Bottom Line

Social media is nowadays a significant part of our society – we live and breathe it! In short, if you don’t have a social media campaign running already, you better contact a social media agency to avoid missing out one of the fastest, cheap, and effective ways to reach millions of potential customers. Check out the DesignRush OR Creative Agencies to learn more.

Request a complimentary Social Media Audit to improve your company’s social media presence. See what you’re doing right, wrong, and how to gain loyal fans, free!

Posted by Stephen

How to Market to Millennials in 2020

Social Media Marketing

How do you market to the world’s biggest new generation of customers? Do advertisements on TV, radio, and posters still work?

Millennials, a new generation of hungry shoppers who just want to feel good, and be convinced of their purchases from someone they can believe in, and they have the market share to prove that.

Why is it Important to Market to Millennials Anyway?

Millennials are the biggest opportunity/threat to businesses! Did you know that Millennials (now aged 22-37) account for nearly a quarter of the U.S. population, making them the largest living generation by the end of 2019? Additionally, Millennials are expected to spend up to $1.4 trillion (30% of retail sales in the U.S.) by the end of 2020.

As a marketer, the primary goal is to understand the consumer behavior and purchasing habits of this generation, and develop effective strategies. How do you advance the outreach of your brand to leverage the impending prime purchasing years of Millennials? You must start by thinking like them, and resonating with their consumption trends.
marketing to millennials.

Millennial Marketing

4 Millennial Marketing Trends to Monitor:

1. Marketing that Makes a Difference – Eco-Friendly

Millennial are eager and active advocates of making the world a better place. According to a recent study, more than 56% of Millennials care about the environment. What does this mean for your marketing strategy? Focus on marketing techniques and products that have ecological value – waste responsibility, recycling, and green technology.

2. An Enlightened Generation – Is Your Marketing Strategy Authentic?

Technological advancements and new media have allowed millennials to access more information faster. According to the Pew Research Center, 4 in every 10 Millennials has a Bachelor’s degree. This is a fact-finding generation that demands authenticity rather than cheap ploys in traditional advertising. To effectively advertise and sell a product to Millennials, you need to provide high-quality and authentic content that has a rewarding customer experience. Is your marketing strategy funny, intelligent, and thought-provoking? Who is telling the message. Consider using someone your audience already knows – read about the importance of influencer marketing.

are you using snapchat to target millennials

3. Socially Conscious – Millennials Need to Connect

Social media plus Millennials is a no brainer. But to put the pair into a marketing perspective, a research study showed that Millennials (over 63%) view social media as the most effective advertising medium – the other generations chose television ads. Snapchat is the best platform for brand awareness, especially among the younger youth, while Instagram is better suited for older teens all the way to the oldest millennials, and beyond. You can use Instagram Marketing to easily market and sell your products directly on the platform, as well as, bring them to your landing page/ site to convert them there. As a business owner, you should focus on cultivating a fruitful online community to facilitate long-term engagement and brand awareness. The generation’s urge to connect on social media is an opportunity that cannot be ignored.

4. User Experience/Engagement

You’ve heard of phrases such as YOLO (You Only Live Once) or FOMO; what do they signify about the Millennial generation? Millennials value experimenting and experiences. It’s not a surprise that nearly 70% of the generation is open to the idea of traveling. Marketers and business owners can appeal to their target audience by providing personalized and engaging content that meets the needs and wants of Millennials. A great way to increase engagement with Millennials is through mobile. How do the enlightened and socially conscious Millennial consumers find time to compare prices, read reviews, connect with peers, or even shop? On the go, courtesy of applications such as; Yelp, Snapchat, and Instagram. So, are your marketing strategies mobile friendly?

Start converting Millennials as your customers

Converting Millennials into customers seems tricky. However, by evolving and adapting your marketing strategies to suit the Millennials’ trends, the possibilities and opportunities are endless. Marketing strategies are often created by experienced agencies who know the target market, and have access to influencers. As the generation approaches a period of high earning and spending, have you established your footprint in this unique target population? Get a free quote today, and see how Something About Marketing can help you reach your ideal millennial market today!

Posted by Stephen

Difference Between Direct Marketing Vs InDirect Marketing

Email Marketing, Social Media Marketing 0

A Marketing Guide to Reap the Best Results…

In the ever-changing business landscape, one factor remains constant, marketing – it’s fundamental to every business, large or small. But which type of marketing does your business need, direct marketing vs indirect marketing? Read on to find out which is the best marketing strategy to gain a competitive advantage and facilitate sustainable growth.

What is Indirect Marketing?

Direct vs Indirect Marketing

Indirect marketing is the type of marketing whereby the seller and the customer communicate indirectly. It appeals to a wide scope of consumers and primarily aims to create product awareness, remind customers of a product/service, and build brand loyalty. Thanks to indirect marketing, consumers move from being oblivious to having a strong connection to a brand.

Some examples of Indirect marketing are:

  • Search Engine Optimization
  • Blogs and newsletters
  • Social media fan pages
  • Social media influencers/ product placements
  • Sponsorships/ Referrals
  • Research

This is arguably the modern form of marketing, and unsurprisingly the most effective. You’ve probably come across some examples of indirect marketing in online reviews, product placements, social media influencers, referrals, blog posts, search engine optimization, social media fan pages, and sponsorships.

What is Direct Marketing

Direct Marketing Examples
business strategy concept infographic diagram illustration of direct marketing process

What do email advertising, in-person sales calls, print advertisements, sales letters, and paid advertisements have in common? They all try to ‘chase’ a customer and make them buy a product or service through sales pitches – this describes the concept of direct marketing.

  • Some common examples of direct marketing can be:
  • Person-to-person meetings
  • Print advertisements
  • Phone sales calls
  • Email advertisement campaigns
  • Direct mail flyer, or sales letters
  • Online advertising/ PPC ads
  • Pre-roll ads on Youtube and other video platforms

Direct marketing attempts to get the attention of the target audience and entice them to buy a product/service. This is actually a fairly common practice used by various businesses to drive their sales and growth objectives in a short period of time. But as you can guess, direct marketing is relatively costly and requires in-depth market research to zero in on your target audience.

Direct vs Indirect – Which is Best?

Which is the better option for the modern business model and consumer market? Based on the trends, direct marketing is effective over the short-term while indirect marketing creates long-term benefits (obviously the better option for sustainable growth and gaining competitive advantage).

“The marketer’s job is to tell a true story, one that resonates, one that matters to people, and to repeat it often enough that it creates value.”
–Seth Godin, Founding Father of Modern Marketing

If you want to gain a competitive advantage and establish your brand in the highly competitive market, you must focus your resources on indirect marketing! Aim to create a strong following and establish a loyal customer base through meaningful/engaging content. But don’t completely abandon direct marketing.

Leverage both marketing techniques and adjust them to align with consumer trends. Make sure to hire a Direct Marketing Agency who specializes in indirect marketing efforts as well. You can try indirect marketing with a hint of direct marketing! Whereas direct marketing can generate leads and sales, it is expensive and prone to spamming. Looking at the consumer habits of the current generation, they are resistant to marketing campaigns that interrupt their daily schedule (both online and the physical world). This makes indirect marketing the perfect way to plan your business, and build up your brand for the near future!

Posted by Stephen

How to Use the Marketing Power of Facebook and Instagram

Social Media Marketing 0

Social media marketing is undeniably a valuable strategy for any business. Growing and established businesses should Must learn to utilize powerful advertising channels. But there is one catch; online consumers and online trends are relatively volatile. So how can you keep up with the best platforms and strategies to attract the highest conversion? Let us help you out with this challenge so that you can focus on delivering your awesome products/services. Below are two social media platforms with a whole load of benefits to your advertising efforts.

Should I Market My Business with Facebook?

Why should Facebook be your first go-to platform for advertising with social media? We have 5 reasons, and a few strategies to help you ramp up your results.

  1. The Largest User Base:

    You cannot ignore Facebook – it’s everywhere! We are talking about a platform that surpasses the population of China with its nearly 2 billion users. But what does this mean for your social media marketing campaign? Your target audience is there somewhere.

  2. In-Depth Hyper-Targeting:

    We are talking about locations, languages, age, connections, demographics, interest, or even behavior patterns – you can literary target your next-door neighbor or President Trump with such capabilities.

  3. Lookalike Audiences?:

    Do you have a highly converting audience? Now imagine duplicating this audience. This is precisely what the ‘lookalike audiences’ feature of Facebook does.

  4. ReTargeting:

    This Facebook feature allows you to target an audience that has already visited your site. And why would they visit your site in the first place? Simple, they are interested in your offerings and you can easily turn them into buyers.

  5. Smart Phone Users:

    We don’t need to look at statistics to know that smartphone penetration is increasing every day. How many times do you break your work day to glance at your phone and check the state of your Facebook account? Yea, just as I thought. This is a marketing goldmine.

Before you discredit the above benefits as theoretical or unnecessary, consider the following example of a brand that literally killed it with their Facebook Ad campaign in 2018.

In a Facebook Ad campaign aimed at generating leads, MobileMonkey used the image displayed below to capture the attention of users and direct them to a Facebook Messenger chatbot.

Some of you often ‘speed-scroll’ through your Facebook feed while nearly subconscious. But how often do you come across a colorful metallic unicorn with the caption ‘TAP TO PLAY?’ You’d stop to see what is going on with the unicorn, wouldn’t you? Courtesy of the ingenious imagery and gamification of the Ad, MobileMonkey was able to cut their Cost-per-lead (CPL) to $5 from $150. See the Top PPC Agencies & Paid Media Advertising Companies Of 2020 according to DesignRush to learn more!

 

Is Instagram Marketing for My Small Business?

Instagram is a ‘show me something interesting’ platform. Although it’s user base (approximately 800 million) is nowhere near Facebook, it’s one the fastest growing platforms and boasts one of the highest conversion rates in the social media landscape. Here’s why:

  1. Increase Your Brand Awareness

    With over 4.2 billion posts per day in 2016, think of the possibilities to increase brand awareness.

  2. Reach Your Audience Where Their Attention Is

    It’s important to be in front of your audience, but even more important to be where their attention is. Instagram is a great place where their attention is focused, and should be focused on your brand.

  3. It’s A Visual Platform

    Yea, we know, that’s obvious. But what sets Instagram apart from other platforms is their exclusive focus on images rather than text and links. And we all know that images connect with us at another level. I’m sure you just looked at a relatable Meme today.

  4. Hyper-Targeting Your Audience

    With the same type of platform as Facebook available through their paid advertising options, Instagram allows you to target a specific audience.

To launch a successful social media marketing campaign on Instagram you need to keep a few things in mind including posting quality content, responding to followers, using hashtags wisely, and keeping the captions short but relevant. Take the example of Peel, a cell phone case manufacturer that was able to triple their Return on Investment.

 

As shown in the screenshot below, Peel utilized aesthetically appealing images to capture the interest and admiration of Instagram users. They also used relevant tags to enhance their visibility in the crowded platform. Tags such as #minimalism, #simplicity, #peel, and #minimalproducts refer to their major selling point of minimalistic yet stylish designs.

But simply capturing the attention of viewers is not enough, Peel went a step further to interact with followers and create a human-like persona to keep users engaged!

 Review the Top Advertising Agencies Of 2020 according to DesignRush  

 

Instagram and Facebook are the next generation platforms that you should have been using a few years ago. It’s not too late, however! Start your profiles now, implement these strategies, and start your success tour today. It’s important to reach out to your specific audience, and create a niche, or better said, a fan base. People who are loyal and adamant about your brand. That’s the importance of a brand, and a brand personality. Start your marketing strategy today. If you want to learn more, get a free social media audit, and see how you can improve upon your social media today. If you’re looking for a head start on attaining followers, advertising is the way to go. Reach out to a social media marketing agency and see results today!

 

Call us at (213) 536-7395 for help on starting your social media to brand your business today,
and check out the Top Digital Marketing Companies In California to see more.

Posted by Stephen

How To Sell

Email Marketing, Social Media Marketing 0

Before you can market your product, website, or anything else, you need to know how to sell it. Nowadays, marketing and sales go hand-in-hand. Especially for any entrepreneur or small-business owner. Marketers are salesmen who have to make their service or product appealing and display it to the world. So how does that effect you? You have to be an expert in sales!

Sales – is the exchange of a commodity for money; the action of selling something.
Here are the 3 steps to selling.

1. Know your audience

This is the first, and very most-important step one has to take before they can sell anything to anyone. You wouldn’t go up to a juice bar trying to get them to buy your new brand of Yeezy Knockoffs would you? Yet, in the digital realm, this kind of thing happens more often than not. People will use Google Ads, or Facebook Ads, spending thousands, without the right targeting to the specific audience that will be likely to purchase. Knowing your EXACT audience is the most crucial factor to selling.

2. How You Sell Matters

A favorite and widely used method of selling is called, SPIN selling. No, it doesn’t mean to showcase your products on a rotating display, it’s an acronym that stands for:
– Situation questions
– Problem questions
– Implication questions
– Need-Payoff questionsThe purpose of situation questions is to find out how your audience or customers do things. What is it they do wrong and what are they lacking on.Then you ask a problem question. According to their situation, what problems can arise, or even will arise from these situations.An implication questions asks what can go wrong if the problem is not solved. This is kind of like the fear factor that consumers experience.Finally, the need-payoff question asks how would a solution benefit them. How important is it for them to have their problems solved since you know how to solve it for them.Here’s an example of questions one would ask an audience for teeth whitening.
“Situation: Brushing teeth without whitening strips.
Problem: Your teeth aren’t going to be white, thus your smile isn’t going to be as nice to look at
Implication: You won’t be able to smile in pictures. Your friends will look at your teeth as gross or unclean. You won’t be as confident as you can be.
Need-Payoff: How great would it be if you could smile confidently without worrying about having stained, or yellow teeth? How much more confidence would you have if your smile was in all its clean, white glory?” Then you offer your product.

Asking questions is valuable. In fact, it is the most valuable tool at your disposal. Now, you may not have to literally ask these questions to every single one of your customers, but instead ask them of your audience. How would the audience of your product respond?

3. The more customers you talk to, the more sales you will make

Simply put, it’s a numbers game. There’s nothing else to note here. The odds of you selling are greater with the more customers you reach out to. Once you find your niche audience, you can expand and grow without limits! Now go out and SELL!