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Author: Stephen

How to Market for Dentists

Dental Marketing Strategies

Business, Social Media Marketing 0

Dental Marketing Strategies

Methods on how your dental office can get new clients during the pandemic

Traditional dental offices are now a thing of the past. With advancing dental technology and many offices acting as cosmetic spas, the modern dental practice offers not only dental appointments, but an experience. For a new dental practice to grow, it needs to see a minimum of 20 new patients per month. What marketing plan will you utilize to attract up to 50 new patients? How will you attract a new patient, and most importantly keep that patient and have them refer you to others? From the very first click on your website and until a patient completes a visit, it is important to have a well designed marketing strategy to serve your patients’ needs and grow your practice.

 

Digital Marketing is now one of the most utilized tools in dental practice growth. Practices and patients prefer email and online marketing to direct mail because of it is quick and cost-effective.  It is how offices can easily communicate with their patients, even during the Covid-19 pandemic. Dental practices were quickly able to update their patients, convey changes, and offer tele-dentistry. With traditional marketing in a local magazine or paper is hard to track success, digital marketing easily allows practices to view and utilize statistics on how many people searched for them and what device they used. It is not the norm for a dentist to be working on digital marketing as they are consumed with patient care, so what ways can a dentist increase their revenue?

 

Search Engine Optimization (SEO) for Dentists

When it comes to SEO, they are all not the same (read about the SEO benefits for Dentists). Since your practice may be focused on gaining patients more locally, you want to ensure your potential patients can easily search for you and help drive more potential patients to your website. Without an effective long term SEO in place, patients won’t be able to find you and this will decrease business credibility. This means your SEO efforts have to be locally targeted or you could be losing patients. While a larger company like Disney can have more global SEO, your practice requires local SEO to boast your presence in an online search. You must have relevant and top-searchable keywords and an SEO-friendly website. For example, when a new periodontal practice first opens, there is little to no business credibility or online information. Why? Because if local SEO is not successfully utilized, patients searching for a periodontal practice in you region won’t be able to find you. This means for new practices and even existing practices, people may be searching for dentists in your location right now and competitors with powerful SEO will have an advantage.

 

How do you become an online presence that people pay attention to?

It is like a dental cleaning. Your patients can brush their teeth at home, but you know your hygienist thoroughly and effectively cleans with better skills and tools. Creating SEO is similar. You must have a good marketing team to ensure your business information is updated, accurate and well-optimized.

Dentist Social Media Marketing

Social Media for Dentists

It is impossible to avoid social media in your dental practice and succeed. Social media is an incredible marketing tool to show your practice’s brand and personality. Facebook and Instagram are key to helping you grow your practice while engaging with patients on a personal level. You may only have 1-2 visits with a patient per year, but by creating an online presence, they feel more connected to your practice all year long.

 

Facebook ad campaigns are incredible in that you can quickly reach thousands of people and target the demographic of your practice. If you are promoting Invisalign or whitening, a Facebook ad could target an age group and demographic looking specifically for Invisalign or teeth whitening. Instagram has over 500 million daily active users and can instantly allow you to reach out to followers and create and custom posts and videos help share tips, resources, and case studies all through your practice’s vision.  It builds a trust among patients because followers have a more intimate relationship now with your office that they see daily updates and changes to your practice. There are other platforms to market yourself – Twitter, Youtube and Tiktok (if you are able to capture videos in your office of procedures or special events), and even Linkedin. A well collaborated video of a dentist speaking about Covid-19 conditions or teeth extractions can be effective for those searching these topics on social media. When it comes to social media, you cannot do too much to attract new patients.

 

Updated Dental Website

The first thing a person will see when they look you up online is to find your website. What will they see? An outdated website shows you may not put much effort in to your online presence, therefore you may not go the extra mile in your office design or treatment plan. A well designed website will give your potential new patient their first experience with your office. You want a website layout that is easily accessible with professional photos of the doctors and team, a video tour of the office, blog updates, and case studies to show your treatment. It is a wonderful idea to have a live chat as a part of your website to get that first interaction and hopefully a new appointment created. A webpage should impress your patients into scheduling a visit with you by creating brand awareness.

 

Patient Reviews

More than 70% of new patients will come from internal referrals. All practices still rely somehow on word of mouth and encouraging patients to digitalize this idea is still the same. One of the first things people do when searching for a new dentist is looking at patient reviews. By having patients leave positive reviews and testimonials on Facebook, Google Review and Yelp, this will help you build an online presence and positive reputation. You can offer an incentive for creating  a review – a raffle, a small gift card – it shows you value their opinion and time.

 

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When you look at your practice and can assert you are taking every opportunity to grow your brand, you can look back and see impressive marketing metrics and increased production. Each office will require a different marketing strategy based on the needs of the practice, but one thing that remains the same is creating a more successful patient base and brand while excelling in patient care.

 

Dentists Need SEO

SEO Guide for Dentists

SEO 0

SEO Guide for Dentists

Benefits of Ranking in SERPs and Some Strategies

Do you have a website for your dental practice? If not, you should – and if you do, you need to leverage the game-changing power of Search Engine Optimization (SEO).

In our current digital age, having an online presence is more of a necessity than a luxury. According to an article published in Forbes, 82% of mobile users research a business or product online before making an in-store purchase. What does this mean for dentists? You MUST up your game and stand out among the fierce competition. This is possible by implementing the right SEO strategies.

 

What are the Benefits of Ranking on Google?

Did you know that 91% of online users use a search engine to find any sort of information on the internet? Even more interesting, approximately 7 in every 10 people trust information from online searches more than any other source. To put this into perspective, a potential patient is more likely to visit your dental clinic after researching your business online than from a TV advertisement or billboard.

As the most widely used search engine, Google offers the biggest opportunity for businesses and inbound marketers looking to tap into the vast online marketplace. Below are some benefits of ranking in Google:

  • Increases the authenticity of your practice, especially if you have positive reviews – 8 in every 10 people trust a local business more if it has positive online reviews.
  • Higher ranks on Search Engine Result Pages (SERPs) translates to a better brand image.
  • Ranking in Google is free advertisement! It puts your dental practice right in the face of millions of potential customers that search on Google. (PS: There are over 5 billion Google searches every day).
  • Ranking in Google exposes your business to more opportunities for growth.

 

Why SEO is important for Dentists?

Contrary to common misconceptions, every business can benefit from SEO—not just online startups and new businesses. You have to ensure people can find your practice online. Dental SEO—i.e., the inbound marketing technique of directing organic (non-paid) traffic to your website—helps you attract local customers to your clinic.

A well-planned and strategic dental SEO campaign allows you to:

  • Target patients around your region of practice. When someone searches for a “dentist near me,” you want your clinic to pop up as one of the first options. This is only possible through an effective SEO strategy.
  • SEO strategies such as website optimization help improve user engagement and positive experiences. This leads to more patients knocking on your door.
  • The online market is crowded! There are probably tens or hundreds of other dental clinics in your area—all vying for the same pool of potential customers. Ranking high on SERPs thanks to effective SEO strategies generates discoverability, helping you stand out among the crowd.
  • Statistics show that 34% of users who search “Near me” end up visiting the physical store (i.e., your dental clinic). But this is only relevant if your dental clinic is easily discoverable on SERPs—which is where SEO comes into play.

 

SEO Strategies for Dentists

How does search engine ranking really work? Well, it’s a complex maze of data-driven algorithms that analyze hundreds of variables to determine the final placement of your dental clinic’s website. Generating strong organic search results demands the implementation of effective and updated SEO strategies. In a nutshell, an SEO campaign comes down to 4 factors:

  • On-site SEO: Ensure your business website includes strong calls to actions, a user-friendly design, carefully crafted meta descriptions, descriptive URLs, and target keyword research. The latter demands an in-depth understanding of what your target customers want and what they’re likely to type on Google search.
  • Off-Site SEO: This typically focuses on building authority through link building. Off-site SEO is particularly crucial and tricky for medical practices such as dentistry. Building links that upset the qualitative part of the search engine algorithm could break your SEO strategy.
  • Technical SEO: Technical SEO basically looks at how your website is developed and designed. A search engine such as Google should be able to explore and read the content of your site with ease. This factors in the load time of your pages, structure of content on your website, page indexing, and crawlability of your site.
  • Content: This is where you communicate and connect with your clients. The right content converts prospects into patients. For this, ensure you tell your site visitors what you do, why they should engage with you, and why you’re the best option among the competition.

 

Takeaway

Gone are the days when you could be content with offering top-notch services and waiting for customers to flood through your clinic’s doors. More and more potential customers rely on online sources before making a purchase—including visiting the dentist. Therefore, you must invest your marketing resources in an effective SEO strategy if you intend to survive—let alone thrive in today’s business landscape.

 

Multi Touch Marketing Strategy Attribution Model

What is Multi-Touch Marketing

Business 0

What is Multi-Touch Marketing? – Steps for a Successful Campaign

With the rise of e-commerce platforms, the buying process has changed significantly. Gone are the days when you had to walk across town to your favorite boutique – there are tons of online clothing stores to meet your fashion needs. But it’s not all roses and sunshine for businesses. 

Although the advent of online shopping increases the exposure of a brand to more prospects, consumers are also more informed than ever. These consumers are bombarded with an endless stream of adverts and marketing messages from competitors. To stand out from the crowd, you need a marketing strategy to weaves through all this noise, hence reaching your target audience more effectively. That’s where multi-touch marketing comes into play.

What Exactly is Multi-Touch Marketing?

Multi touch marketing - attribution model

You cannot solely rely on one lead generation activity to drive sales. Marketers must realize that in today’s business landscape, it’s not possible to achieve high conversion rates by relying on one channel of communication with prospects.

A typical e-commerce customer might access over 10 touch-points before they make a purchase. With this in mind, you should have a strategy in place to reach out to these customers in as many platforms as logically possible. Additionally, you should have a way to monitor all touch-points to determine their effectiveness. 

Simply put, multi-touch marketing is a strategy to reinforce your brand by consistently sending out your message in several formats. The underlying logic is that the more your brand is out there, the higher the probability of converting prospects into customers and building trust. 

That cold call you made a week ago, the Facebook post your prospect liked, the email you sent over yesterday, or the informative blog post on your website – these touch points collectively increase the probability of converting a prospect. Multi touch marketing allows you to:

  • Accelerate customers down the sales funnel
  • Attain the goals of your marketing camping more effectively
  • Streamline all your marketing efforts towards achieving a common goal
  • Improve the performance of your marketing campaign
  • Boost marketing return on investment (ROI)
  • Improve brand awareness

3 Steps to Launch a Successful Multi-Touch Campaign

multi touch marketing strategy

Step 1:  Understand your Target Audience

The first step in any marketing campaign is to know your audience or the consumer journey. Does your product or service offer value? E-commerce businesses must understand the factors that motivate their purchase decisions, their demographics, disposable income, and even the channels they visit frequently. For example; If you’re selling health supplements and essential oils, you should understand your target audience are most likely health-conscious customers who value quality over quantity. Therefore, your marketing message must address these needs and characteristics.

Step 2: Formulating a Relevant Offer

Once you’ve nailed the characteristics of your target audience, the next step is to come up with a killer offer to entice them. With e-commerce, this could include a discount, special offers, or informative tips and tricks. Create an email list by asking prospects to subscribe to your newsletter for an exclusive scoop on the latest developments.

Step 3: Finding the Most Effective Media/Touch Points

This is arguably the most important step in launching a successful multi-point campaign. The success of the campaign can be diluted by an unclear understanding of each channel and its impact on marketing goals.

This involves selecting the marketing channels you want to use based on the consumer journey and developing strategies to enforce them. It’s also crucial to de-silo your channels – that is, integrate marketing data from different touch-points maintained by separate channels. To help you understand the process of creating a successful multi-touch campaign, consider the following process: 

  • Start with an email list by asking prospects to subscribe to your newsletter. With this, launch a targeted and personalized email campaign. 
  • Employ social media Ads on different platforms depending on the projected activity of your audience in each.
  • Follow the strategy down the funnel with Google Ads. Also, make sure you’re visible through SEO optimization.
  • Finally, re-target the same audience with a different message to get them to convert.

What Next?

Times have changed, and you need to understand the impact and influence of each marketing campaign you launch. The modern customer is everywhere, and you should be there to address their concerns and convert them. A multi-touch marketing campaign allows you to create maximum impact, engage leads better, boost marketing ROI, and achieve your marketing goals or sales targets. Your message is reinforced in several ways that collectively push your audience further down the sales funnel. The key is consistency and providing value! See how we can provide a multi-touch marketing strategy relevant to where your audience is spending their time, and get you the best conversion rates with a Free Consultation., and make sure to check out the top influencer marketing agencies for more info.

5 Benefits of Social Media for Businesses

Business, Social Media Marketing 0

Is social media necessary for my business? How does engaging in the various social media platforms reflect on a business’s return on investment (ROI)? You probably landed on this page due to these questions (or their variations), and we’ll leave with an informed answer on the 5 game-changing benefits of social media for businesses.

As with all make or break decisions, it’s vital to assess the pros and cons of social media for your business. So why are some businesses reluctant to enforce a social media strategy? Possible reasons include:

  • Establishing a social media presence is time-consuming
  • Mapping a direct link to ROI is difficult
  • So many social media networks to choose from
  • The social media space is crowded and highly competitive
  • Skills and ever-changing algorithms

But to justify why you need to invest in social media, we have highlighted 5 benefits that should convince every ‘doubting Thomas’ out there. Besides, you can always hire a social media marketing agency to devise effective strategies and social media campaigns. Check out the Top PPC Agencies to learn more.

Budget Friendly

We had to start with the monetary benefits, and rightfully so – the fundamental goal of a business is to make profits. Social media marketing is arguably cheaper and more effective than convention media. Sparing an hour every day to develop social media content is enough to generate noticeable traffic. And even when you enroll in paid advertising through Twitter, Facebook, or hiring a social media agency, the costs are still relatively cheaper.

Brand Recognition

why branding is important

Social media simultaneously makes you recognizable and familiar to existing customers and makes you more accessible to potential customers. Pew Research Center claims that a majority of people log into their social media accounts multiple times in a day. With over 3 billion active users in the various social media networks, it’s borderline ignorant not to tap into this marketing goldmine and improve your brand visibility.

Improved Consumer Experiences

Consumer experiences

The core purpose of social media is communication. Businesses can leverage this fact to humanize their marketing presence. We all like to ask questions about products or services and receive a clear, caring, and considerate response in return. Businesses can use social media platforms to demonstrate their level of customer service and build relationships. But remember, always respond quickly, thank your followers, and apologize when necessary.

Higher Conversions

converting

According to an article on Forbes, 78% of salespeople use social media to gain the upper hand and outsell their peers. Are you wondering how? Social media has a humanizing effect, and people like to buy from ‘people’ they can identify with. Additionally, people often tend to share a lot on their social media profiles. And if you know what to look for, there is a lot of data on your target customers that can be game-changing. When you know what your consumers are looking for, you can tailor your social media strategy to address their needs.

Brand Loyalty

A recent study showed that brands garner more followers than celebrities. Moreover, 8 out of every 10 Instagram users follow a business (might as well be your business). This point goes without saying; if consumers follow you, and you make them happy, they will choose your products over the competition. This was the finding of a study by the Texas Tech University whereby they concluded that brands that engage on social media enjoy a significantly higher customer loyalty.

Bottom Line

Social media is nowadays a significant part of our society – we live and breathe it! In short, if you don’t have a social media campaign running already, you better contact a social media agency to avoid missing out one of the fastest, cheap, and effective ways to reach millions of potential customers. Check out the DesignRush OR Creative Agencies to learn more.

Request a complimentary Social Media Audit to improve your company’s social media presence. See what you’re doing right, wrong, and how to gain loyal fans, free!

How to Market to Millennials in 2020

Social Media Marketing

How do you market to the world’s biggest new generation of customers? Do advertisements on TV, radio, and posters still work?

Millennials, a new generation of hungry shoppers who just want to feel good, and be convinced of their purchases from someone they can believe in, and they have the market share to prove that.

Why is it Important to Market to Millennials Anyway?

Millennials are the biggest opportunity/threat to businesses! Did you know that Millennials (now aged 22-37) account for nearly a quarter of the U.S. population, making them the largest living generation by the end of 2019? Additionally, Millennials are expected to spend up to $1.4 trillion (30% of retail sales in the U.S.) by the end of 2020.

As a marketer, the primary goal is to understand the consumer behavior and purchasing habits of this generation, and develop effective strategies. How do you advance the outreach of your brand to leverage the impending prime purchasing years of Millennials? You must start by thinking like them, and resonating with their consumption trends.
marketing to millennials.

Millennial Marketing

4 Millennial Marketing Trends to Monitor:

1. Marketing that Makes a Difference – Eco-Friendly

Millennial are eager and active advocates of making the world a better place. According to a recent study, more than 56% of Millennials care about the environment. What does this mean for your marketing strategy? Focus on marketing techniques and products that have ecological value – waste responsibility, recycling, and green technology.

2. An Enlightened Generation – Is Your Marketing Strategy Authentic?

Technological advancements and new media have allowed millennials to access more information faster. According to the Pew Research Center, 4 in every 10 Millennials has a Bachelor’s degree. This is a fact-finding generation that demands authenticity rather than cheap ploys in traditional advertising. To effectively advertise and sell a product to Millennials, you need to provide high-quality and authentic content that has a rewarding customer experience. Is your marketing strategy funny, intelligent, and thought-provoking? Who is telling the message. Consider using someone your audience already knows – read about the importance of influencer marketing.

are you using snapchat to target millennials

3. Socially Conscious – Millennials Need to Connect

Social media plus Millennials is a no brainer. But to put the pair into a marketing perspective, a research study showed that Millennials (over 63%) view social media as the most effective advertising medium – the other generations chose television ads. Snapchat is the best platform for brand awareness, especially among the younger youth, while Instagram is better suited for older teens all the way to the oldest millennials, and beyond. You can use Instagram Marketing to easily market and sell your products directly on the platform, as well as, bring them to your landing page/ site to convert them there. As a business owner, you should focus on cultivating a fruitful online community to facilitate long-term engagement and brand awareness. The generation’s urge to connect on social media is an opportunity that cannot be ignored.

4. User Experience/Engagement

You’ve heard of phrases such as YOLO (You Only Live Once) or FOMO; what do they signify about the Millennial generation? Millennials value experimenting and experiences. It’s not a surprise that nearly 70% of the generation is open to the idea of traveling. Marketers and business owners can appeal to their target audience by providing personalized and engaging content that meets the needs and wants of Millennials. A great way to increase engagement with Millennials is through mobile. How do the enlightened and socially conscious Millennial consumers find time to compare prices, read reviews, connect with peers, or even shop? On the go, courtesy of applications such as; Yelp, Snapchat, and Instagram. So, are your marketing strategies mobile friendly?

Start converting Millennials as your customers

Converting Millennials into customers seems tricky. However, by evolving and adapting your marketing strategies to suit the Millennials’ trends, the possibilities and opportunities are endless. Marketing strategies are often created by experienced agencies who know the target market, and have access to influencers. As the generation approaches a period of high earning and spending, have you established your footprint in this unique target population? Get a free quote today, and see how Something About Marketing can help you reach your ideal millennial market today!

Difference Between Direct Marketing Vs InDirect Marketing

Email Marketing, Social Media Marketing 0

A Marketing Guide to Reap the Best Results…

In the ever-changing business landscape, one factor remains constant, marketing – it’s fundamental to every business, large or small. But which type of marketing does your business need, direct marketing vs indirect marketing? Read on to find out which is the best marketing strategy to gain a competitive advantage and facilitate sustainable growth.

What is Indirect Marketing?

Direct vs Indirect Marketing

Indirect marketing is the type of marketing whereby the seller and the customer communicate indirectly. It appeals to a wide scope of consumers and primarily aims to create product awareness, remind customers of a product/service, and build brand loyalty. Thanks to indirect marketing, consumers move from being oblivious to having a strong connection to a brand.

Some examples of Indirect marketing are:

  • Search Engine Optimization
  • Blogs and newsletters
  • Social media fan pages
  • Social media influencers/ product placements
  • Sponsorships/ Referrals
  • Research

This is arguably the modern form of marketing, and unsurprisingly the most effective. You’ve probably come across some examples of indirect marketing in online reviews, product placements, social media influencers, referrals, blog posts, search engine optimization, social media fan pages, and sponsorships.

What is Direct Marketing

Direct Marketing Examples
business strategy concept infographic diagram illustration of direct marketing process

What do email advertising, in-person sales calls, print advertisements, sales letters, and paid advertisements have in common? They all try to ‘chase’ a customer and make them buy a product or service through sales pitches – this describes the concept of direct marketing.

  • Some common examples of direct marketing can be:
  • Person-to-person meetings
  • Print advertisements
  • Phone sales calls
  • Email advertisement campaigns
  • Direct mail flyer, or sales letters
  • Online advertising/ PPC ads
  • Pre-roll ads on Youtube and other video platforms

Direct marketing attempts to get the attention of the target audience and entice them to buy a product/service. This is actually a fairly common practice used by various businesses to drive their sales and growth objectives in a short period of time. But as you can guess, direct marketing is relatively costly and requires in-depth market research to zero in on your target audience.

Direct vs Indirect – Which is Best?

Which is the better option for the modern business model and consumer market? Based on the trends, direct marketing is effective over the short-term while indirect marketing creates long-term benefits (obviously the better option for sustainable growth and gaining competitive advantage).

“The marketer’s job is to tell a true story, one that resonates, one that matters to people, and to repeat it often enough that it creates value.”
–Seth Godin, Founding Father of Modern Marketing

If you want to gain a competitive advantage and establish your brand in the highly competitive market, you must focus your resources on indirect marketing! Aim to create a strong following and establish a loyal customer base through meaningful/engaging content. But don’t completely abandon direct marketing.

Leverage both marketing techniques and adjust them to align with consumer trends. Make sure to hire a Direct Marketing Agency who specializes in indirect marketing efforts as well. You can try indirect marketing with a hint of direct marketing! Whereas direct marketing can generate leads and sales, it is expensive and prone to spamming. Looking at the consumer habits of the current generation, they are resistant to marketing campaigns that interrupt their daily schedule (both online and the physical world). This makes indirect marketing the perfect way to plan your business, and build up your brand for the near future!

3 Ways to Lower Google Ads Spending

Business, SEO 0

Have you ever tried advertising with Google Ads, previously Google AdWords, and felt you were doing great, until suddenly your budget is eaten up and you haven’t gotten any new sales/ sign ups?

It seems almost out of left field, and you can’t figure out why..  This happens to everyone at some point, and it’s due to a lack of Google Ads optimization. Here are the three simple steps on how to optimize your Google Ads to get the lowest costs, while receiving the highest conversion rates.

1. Optimize your keywords

How do you find the right keywords? Start by writing down the top three keywords you believe are valuable and that you think your audience would use to search for your product. THEN, put them into Google’s “Keyword Planner” and use that data to find the best results for you based on volume of clicks/ competition.

2. Find your top performing keywords

This is done after your ads have been running for a few weeks. The most important Ads tab in regards to optimizing your campaigns is the “search term report”. The queries your keywords will be utilizing are usually a variation of what you put in. For example, if your keyword was, “best ERP software” you might also be getting hits for “best ERP software for small businesses” or, “Best ERP software for free.” It’s important to track your best and worst performing keywords, and utilize “Negative” keywords to eliminate those that you are wasting resources on that aren’t getting your results, while bidding higher on those with better results or more competition.

3. Get setup with Bid Modifiers

That’s a way of adjusting settings on your ads, based on the data you’ve received. For example, you can adjust the bid slightly higher for your audience’s age, their locations, and days of the week that are performing better. You might increase your bid on people in Los Angeles by 50%, while decreasing your ad spend for people over the age of 28 by 15% because those people might be less valuable to you, or are lower converting!

Always try to update and lower your costs instead of stopping your ads because they get expensive. You can always reach out to an Ads specialist like Something About Marketing, to help manage your ads, to help create high-converting, long-term successful ads for your company goals. For more help reach out to Something About Marketing, one of the Top Digital Marketing Companies In California. Let me know which of these tips you have tried implementing, and if you have any other ones to provide for others in the comments!

How to Use the Marketing Power of Facebook and Instagram

Social Media Marketing 0

Social media marketing is undeniably a valuable strategy for any business. Growing and established businesses should Must learn to utilize powerful advertising channels. But there is one catch; online consumers and online trends are relatively volatile. So how can you keep up with the best platforms and strategies to attract the highest conversion? Let us help you out with this challenge so that you can focus on delivering your awesome products/services. Below are two social media platforms with a whole load of benefits to your advertising efforts.

Should I Market My Business with Facebook?

Why should Facebook be your first go-to platform for advertising with social media? We have 5 reasons, and a few strategies to help you ramp up your results.

  1. The Largest User Base:

    You cannot ignore Facebook – it’s everywhere! We are talking about a platform that surpasses the population of China with its nearly 2 billion users. But what does this mean for your social media marketing campaign? Your target audience is there somewhere.

  2. In-Depth Hyper-Targeting:

    We are talking about locations, languages, age, connections, demographics, interest, or even behavior patterns – you can literary target your next-door neighbor or President Trump with such capabilities.

  3. Lookalike Audiences?:

    Do you have a highly converting audience? Now imagine duplicating this audience. This is precisely what the ‘lookalike audiences’ feature of Facebook does.

  4. ReTargeting:

    This Facebook feature allows you to target an audience that has already visited your site. And why would they visit your site in the first place? Simple, they are interested in your offerings and you can easily turn them into buyers.

  5. Smart Phone Users:

    We don’t need to look at statistics to know that smartphone penetration is increasing every day. How many times do you break your work day to glance at your phone and check the state of your Facebook account? Yea, just as I thought. This is a marketing goldmine.

Before you discredit the above benefits as theoretical or unnecessary, consider the following example of a brand that literally killed it with their Facebook Ad campaign in 2018.

In a Facebook Ad campaign aimed at generating leads, MobileMonkey used the image displayed below to capture the attention of users and direct them to a Facebook Messenger chatbot.

Some of you often ‘speed-scroll’ through your Facebook feed while nearly subconscious. But how often do you come across a colorful metallic unicorn with the caption ‘TAP TO PLAY?’ You’d stop to see what is going on with the unicorn, wouldn’t you? Courtesy of the ingenious imagery and gamification of the Ad, MobileMonkey was able to cut their Cost-per-lead (CPL) to $5 from $150. See the Top PPC Agencies & Paid Media Advertising Companies Of 2020 according to DesignRush to learn more!

 

Is Instagram Marketing for My Small Business?

Instagram is a ‘show me something interesting’ platform. Although it’s user base (approximately 800 million) is nowhere near Facebook, it’s one the fastest growing platforms and boasts one of the highest conversion rates in the social media landscape. Here’s why:

  1. Increase Your Brand Awareness

    With over 4.2 billion posts per day in 2016, think of the possibilities to increase brand awareness.

  2. Reach Your Audience Where Their Attention Is

    It’s important to be in front of your audience, but even more important to be where their attention is. Instagram is a great place where their attention is focused, and should be focused on your brand.

  3. It’s A Visual Platform

    Yea, we know, that’s obvious. But what sets Instagram apart from other platforms is their exclusive focus on images rather than text and links. And we all know that images connect with us at another level. I’m sure you just looked at a relatable Meme today.

  4. Hyper-Targeting Your Audience

    With the same type of platform as Facebook available through their paid advertising options, Instagram allows you to target a specific audience.

To launch a successful social media marketing campaign on Instagram you need to keep a few things in mind including posting quality content, responding to followers, using hashtags wisely, and keeping the captions short but relevant. Take the example of Peel, a cell phone case manufacturer that was able to triple their Return on Investment.

 

As shown in the screenshot below, Peel utilized aesthetically appealing images to capture the interest and admiration of Instagram users. They also used relevant tags to enhance their visibility in the crowded platform. Tags such as #minimalism, #simplicity, #peel, and #minimalproducts refer to their major selling point of minimalistic yet stylish designs.

But simply capturing the attention of viewers is not enough, Peel went a step further to interact with followers and create a human-like persona to keep users engaged!

 Review the Top Advertising Agencies Of 2020 according to DesignRush  

 

Instagram and Facebook are the next generation platforms that you should have been using a few years ago. It’s not too late, however! Start your profiles now, implement these strategies, and start your success tour today. It’s important to reach out to your specific audience, and create a niche, or better said, a fan base. People who are loyal and adamant about your brand. That’s the importance of a brand, and a brand personality. Start your marketing strategy today. If you want to learn more, get a free social media audit, and see how you can improve upon your social media today. If you’re looking for a head start on attaining followers, advertising is the way to go. Reach out to a social media marketing agency and see results today!

 

Call us at (213) 536-7395 for help on starting your social media to brand your business today,
and check out the Top Digital Marketing Companies In California to see more.

Why Search Engine Optimization (SEO) is Important in Restaurant Marketing

Business, SEO 0

SEO or Search Engine Optimization is a key factor in increasing traffic to your site through Google. When a website is built properly it will have a better chance of getting read more, this is called traffic. The more traffic a website has, the higher its rank. The major website to be concerned about when it comes to rank is Google and your Google ranking. To drive traffic into your website and build your rank, Yelp and Trip Advisor are a great place to start. These two review websites hold huge sway right now in the online marketplace and are great. As you can see, the more traffic your website gets, the more traffic potential it has the ability to receive. SEO is very important when marketing your restaurant.

When optimizing your website for SEO and online ranking, it is best to first put yourself in your customers shoes. Generally, customers who want to find a new restaurant online will be searching from a phone. For instance, they will enter in a Google search, “restaurants near me,” and it will usually yield results for Yelp and Trip Advisor near the top, followed by local blog articles about nearby restaurants. Perform this step as a customer, any ranking and review websites that are like Yelp and Trip Advisor that come up should be noted.

SEO on review websites

Now, you should set up your Yelp and Trip Adviser accounts. This is a vital step because in both cases, customers may control the image of your business in the absence of a business owner. When you set up your profile for each website you need to upload good quality images. Also, in the description ensure that you add specific keywords that describe your restaurant. Finally, link these sites to your main website for easy access.

SEO on your main website

It is best to begin at the domain name. This should be your restaurant name or a combination of relevant words with the name in it. If the name is, “The Best Steaks” and Thebeststeaks.com is not available, then go for something like, “Beststeaksrestaurant.com.”

Next, ensure that your site is optimized for mobile use. This means that your users using a smart phone can access your site. Since most of the people on the internet are accessing it via mobile phone and Google ranks mobile optimized websites above regular ones. Mobile optimization is significant.

Your title, and largest text in the website needs to be your restaurants name. The subtitle underneath the main title should be slightly smaller and say what type of food is served there. For example, a good subtitle would be, “Local – American – Filipino Cuisine.” Good branding points your customers in the right direction and sorts the website nicely within Google’s index.

In all your categories which are, notable critic reviews, blog, menu, locations and about us need to continually have keywords mentioned in them. These are the same keywords you used in your review website profiles. Also, in these categories, use well placed back-links to websites that have to do with your content. These back-links help the Google algorithm determine how important your website is and rank it accordingly.

IN CONCLUSION

Make sure you are always updating your content. You never want outdated content, but you do always want high quality and keyword rich content on your website. Use high quality images, and never skip out on the aesthetics. If your food doesn’t look good on the site, people won’t want to buy. Restaurants thrive in the desires they create in their customers for their food and drinks, so don’t skip out on letting them know! Look into some SEO marketing strategies that an agency has to offer to help your restaurant gain new customers consistently.

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