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home decor social media posts to help you stand out

5 Social Media Marketing Tips for Home Decor Businesses

Business 0

Home is where the heart is, and everybody has their ideal vision of what they seek in their dream households. The accessibility of social media has allowed millions of people to find news ways of inspiration and innovation to help them with their personal home décor ideas. With the ease of purchasing décor online along with the ability to scroll through multiple Pinterest boards and Instagram posts, the home décor market is ever expanding its boundaries, and now is the time to take action.

As a home décor business owner, it’s important to note how social media plays a large presence in this market. Involving yourself in this environment will help promote brand awareness while offering value to new and retained consumers. Following these five social media marketing tips will further improve your business’s overall performance on its platforms.

  1. Maintain a Schedule for Posts

    It seems pretty obvious, but many accounts fall to inconsistency in posting on social media. Balancing a schedule for regular post updates while introducing stories to engage with consumers can help retain interest amongst current and potential followers. For Instagram, an ideal posting schedule can consist of updates to the feed on Monday, Wednesday, and Friday while publishing daily stories to keep followers attached.

    Depending on your home décor business, additional tips can be shared within these posts to further appeal to the targeted market. Examples could range from how to decorate certain furniture for different styles or to promote upcoming sales.

  2. Aim for Quality over Quantity

    Expanding on the first tip, while consistency is key, companies shouldn’t post just to be active. Updating multiple times won’t do much if the content isn’t resonating with your followers. In order to develop a quality social media handle, your business has to understand the target audience, what they are interested in seeing, and forming a relatable relationship with the consumers

  3. Boosts Your Posts for Increased Exposure

    Pay to play is the name of the game, well, sometimes. To further increase content exposure, companies can “boost” their posts to gain more potential likes and followers to their platform. Boosting is a marketing tactic in which businesses can utilize these paid expenditures in return for these benefits.

    The main reason businesses may attempt to boost is because posts may not always reach a specific target market; this method provides companies an opportunity in expanding upon its existing fan base while generating increased interaction.

    Social media platforms, such as Twitter and Instagram, provide methods for users to boost their posts on their native apps. As an example, Instagram has an option to “promote” posts for the algorithm to work in the users’ favor; this may include increases in follower retention, insights, and profile growth.

  4. Consistently Engage with your Audience

    People like the feeling of being heard, and when a business takes initiative in ensuring consistent interaction, the target audience is encouraged to return.

    Depending on the platform, your business will have individuals looking to interact directly with. This will likely be in the form of questions and/or casual conversations between you and your followers. Twitter, for example, uses its platform to provide constant updates, feedback, and interaction with other users. Businesses can thrive with the development of a solid Twitter account to reach out to consumers that are in need of assistance or are just interested in the promoted products.

  5. Talk Like a Person

    This can’t be mentioned enough because it’s not done enough; check any sponsored account and you’re bound to find a good number of canned responses. On the other end, social media accounts like Wendy’s and SlimJim have established good forms of communication to make their accounts relatable to their target audience.

    People like to talk, especially about their own experiences; responses that feel lackluster can result in frustrated consumers. If this remains a consistent problem, this can amount to a waste of time for you and your followers.

    Let’s say an individual has an issue, do your best to convey that you care within your response. If the same person is looking for minor interaction, respond as if they were your friend. Additionally, use a casual tone of language while explaining things to maintain your compatibility with your audience. If you can be the voice on the other end, your account might become a people’s favorite.

     

     

 

Guest post written by: Irene, Kevin, & Eric

3 Easy and Simple ways to Advertise your Product on Amazon

Amazon, Business 0

3 ways to advertise on amazon

3 Easy and Simple ways to Advertise your Product on Amazon 

Since Amazon was created 1995, Amazon has become the top e-commerce platform in the country with more than 197 million people visiting their site every month. It is expected that it will continue to grow exponentially in the future. With Amazon continually rising, so will the amount of competition on the platform. It will be harder for you to stand out with your products as millions and millions of merchants will be listing their products. Especially if you’re selling kitchen appliances, you will need Amazon, one of the largest industry sellers, to help your business become successful. 

Here are 3 ways to Advertise your  products on Amazon: 

 

1. Sponsored Product Ads

One way to advertise your products on amazon is by using Sponsored Product Ads. They  are cost-per-click ads that can help promote your product listings on amazon. With sponsored product ads, you are gaining more control over your product listings by paying to have your product sponsored on Amazon. This will help increase visibility of your product and bump your ranking in search results and product pages. Sponsor product ads can also help you gain sales, as it gives your products greater exposure to consumers who are browsing for similar products like yours. The payoffs of creating these ads are almost guaranteed because you only pay for the ad when customers click on the product.

advertise on amazon

 

2. Sponsored Display Ads

Another way to advertise your product on Amazon is by using Sponsor Display Ads. This is a great way to engage with your consumer as it allows you to reach your audience on and off Amazon. Sponsor Display Ads can help you  grow your business by having these ads appear on Amazon’s homepage, product pages, search results, and/or even third party pages. Similar to sponsored product ads, they are cost-per-click, meaning that you will only pay for the ad when customers click the ad.

advertise on amazon

3. Sponsored Brand Ads

Sponsored Brand Ads is a type of advertising campaign that allows you to promote your products or brand on Amazon. The ad appears on a keyword specific basis, meaning that your ad will show at the very top of the customer search result page when a keyword is searched. Unlike sponsor product ads, sponsored brand ads appear across the top of the search results page, making it stand out more compared to other listings. This can help you spread awareness of your product or brand to a wider audience that is looking for similar products in your category. You can customize your ad to include your brand logo and showcase multiple products. When a customer clicks on your ad, it will take them to your store page, or any other page that you desire, as it is customizable. And when they click the product, it will direct them to the product page. Like all other amazon ads, they are on a cost-per-click basis.

advertise on amazon

 

With these strategies, you’re able to make sure you show up on Amazon and get your reviews, which will allow you to start to rank organically. To reach out for more advertising tips, email us at Sales@SomethingAboutMarketing.com or visit our contact page.

 

 

Guest post written by: Rachel Hon

advertising kitchen appliances

How to Advertise Your Kitchen Appliance Business

Business 0

How to Advertise Your Kitchen Appliance Business

5 Tips on How to Advertise Your Small Domestic Appliances Better

 

1. Educate your audience

Content is king and nothing much has changed since the coronation. Whether it’s B2B or B2C one of the most important aspects of creating social content is building trust and nurturing leads with the help of educational assets. While it may seem rudimentary creating content that is relevant, authoritative, and educational to your audience is the goal for any creator. You want to educate your audience on whatever appliance you’re showcasing and give them the facts of your appliance and other known brands with the same type of appliance.

educate your audience

2. Personalize Your Marketing Messages 

Personalize your message to your target demographic. I’m not just saying to greet them by their first names in your email marketing campaign or when they comment on your Facebook post but know what they want. As a kitchen appliance company, what does your consumer want from a kitchen appliance? Reliability? Style? Maybe extra helpful features? Whatever the case may be knowing what your consumer wants and portraying that in your message is key.

3. Update your content

Recycle old content! Yes, it may seem lazy and unoriginal but if it worked in the past and has relevance to the current market then go ahead and update it. Don’t just copy and paste but actually go back tweak it, make some changes here and there, and represent the new and improved version of the content that worked for you in the past.

4. Use more videos

One of the most popular digital marketing tactics known to the human race is video. We have to face the facts and understand that as people we are visual learners, observers, and watchers. Making videos on your Instagram and Facebook accounts will greatly increase traction compared to a regular post, and posting tutorials, documentaries, behind-the-scenes footage, and how-to videos on your Youtube channel will help interact and EDUCATE your audience. So use more videos.

local seo

5. Prioritize local SEO

Like everything in life having a good foundation is key and that includes in small businesses as well. Prioritizing and optimizing free marketing tools like Google My Business is essential and most small businesses are missing out on these free marketing tools. What’s more important is that Google is not only providing a free service but they are consistently updating that service which is bad for those who don’t take the opportunity to take advantage of them, but you can. Take full force of Google My Business and make sure to focus on Google listing as it can become your lifeline and your starting point in potentially growing your business. 

 

Guest post written by: Nicholas Felix

Importance of Visual Storytelling

Business

Importance of Visual Storytelling

Everyone and everything has a story and through visual storytelling, you’re really able to show you or your brand’s story through social media.

Visual storytelling is the passing of information through visual aids (pictures, videos, etc.) You are able to send your message without using too many words and can also sometimes be used as a call to action. It’s an effective marketing strategy that helps your message transform into something that can be entertaining, engaging, interactive, and interesting to your potential customers. 

Whether you tell the story through videos or still images, powerful visual storytelling makes your content marketing message more effective.

When designing your own visual storytelling campaign, you should always be able to define the purpose of your visual aid. You want to know what you hope to achieve, whether it’s to attract more customers or just to gain more brand awareness, you can always create a visual image to target your right audience.

Before creating your own visual aids, you should also identify your own strengths. The product or service you offer plays an important role in what type of content will you be most comfortable with sending your message. You want to know who your audience is so you can best hit your target audience. You choose to send your message through images, animations, or videos. 

With visual storytelling you’re able to:

  1. Build a closer connection with your audience.

  2. Develop greater awareness and a quick grasp of the brand message.

  3. Create a better opportunity for content sharing.

Below are some other helpful benefits of Visual Storytelling:

10-benefits-of-visual-storytelling_infographic_1