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Posted by Stephen

5 Benefits of Social Media for Businesses

October 15, 2020Business, Social Media Marketing 0

Is social media necessary for my business? How does engaging in the various social media platforms reflect on a business’s return on investment (ROI)? You probably landed on this page due to these questions (or their variations), and we’ll leave with an informed answer on the 5 game-changing benefits of social media for businesses.

As with all make or break decisions, it’s vital to assess the pros and cons of social media for your business. So why are some businesses reluctant to enforce a social media strategy? Possible reasons include:

Establishing a social media presence is time-consuming
Mapping a direct link to ROI is difficult
So many social media networks to choose from
The social media space is crowded and highly competitive
Skills and ever-changing algorithms

But to justify why you need to invest in social media, we have highlighted 5 benefits that should convince every ‘doubting Thomas’ out there. Besides, you can always hire a social media marketing agency to devise effective strategies and social media campaigns. Check out the Top PPC Agencies to learn more.

Budget Friendly

We had to start with the monetary benefits, and rightfully so – the fundamental goal of a business is to make profits. Social media marketing is arguably cheaper and more effective than convention media. Sparing an hour every day to develop social media content is enough to generate noticeable traffic. And even when you enroll in paid advertising through Twitter, Facebook, or hiring a social media agency, the costs are still relatively cheaper.

Brand Recognition

Social media simultaneously makes you recognizable and familiar to existing customers and makes you more accessible to potential customers. Pew Research Center claims that a majority of people log into their social media accounts multiple times in a day. With over 3 billion active users in the various social media networks, it’s borderline ignorant not to tap into this marketing goldmine and improve your brand visibility.

Improved Consumer Experiences

The core purpose of social media is communication. Businesses can leverage this fact to humanize their marketing presence. We all like to ask questions about products or services and receive a clear, caring, and considerate response in return. Businesses can use social media platforms to demonstrate their level of customer service and build relationships. But remember, always respond quickly, thank your followers, and apologize when necessary.

Higher Conversions

According to an article on Forbes, 78% of salespeople use social media to gain the upper hand and outsell their peers. Are you wondering how? Social media has a humanizing effect, and people like to buy from ‘people’ they can identify with. Additionally, people often tend to share a lot on their social media profiles. And if you know what to look for, there is a lot of data on your target customers that can be game-changing. When you know what your consumers are looking for, you can tailor your social media strategy to address their needs.

Brand Loyalty

A recent study showed that brands garner more followers than celebrities. Moreover, 8 out of every 10 Instagram users follow a business (might as well be your business). This point goes without saying; if consumers follow you, and you make them happy, they will choose your products over the competition. This was the finding of a study by the Texas Tech University whereby they concluded that brands that engage on social media enjoy a significantly higher customer loyalty.

Bottom Line

Social media is nowadays a significant part of our society – we live and breathe it! In short, if you don’t have a social media campaign running already, you better contact a social media agency to avoid missing out one of the fastest, cheap, and effective ways to reach millions of potential customers. Check out the DesignRush OR Creative Agencies to learn more.

Request a complimentary Social Media Audit to improve your company’s social media presence. See what you’re doing right, wrong, and how to gain loyal fans, free!

Posted by Stephen

How to Market to Millennials in 2020

October 16, 2019Social Media Marketing

How do you market to the world’s biggest new generation of customers? Do advertisements on TV, radio, and posters still work?

Millennials, a new generation of hungry shoppers who just want to feel good, and be convinced of their purchases from someone they can believe in, and they have the market share to prove that.

Why is it Important to Market to Millennials Anyway?

Millennials are the biggest opportunity/threat to businesses! Did you know that Millennials (now aged 22-37) account for nearly a quarter of the U.S. population, making them the largest living generation by the end of 2019? Additionally, Millennials are expected to spend up to $1.4 trillion (30% of retail sales in the U.S.) by the end of 2020.

As a marketer, the primary goal is to understand the consumer behavior and purchasing habits of this generation, and develop effective strategies. How do you advance the outreach of your brand to leverage the impending prime purchasing years of Millennials? You must start by thinking like them, and resonating with their consumption trends.
marketing to millennials.

4 Millennial Marketing Trends to Monitor:

1. Marketing that Makes a Difference – Eco-Friendly

Millennial are eager and active advocates of making the world a better place. According to a recent study, more than 56% of Millennials care about the environment. What does this mean for your marketing strategy? Focus on marketing techniques and products that have ecological value – waste responsibility, recycling, and green technology.

2. An Enlightened Generation – Is Your Marketing Strategy Authentic?

Technological advancements and new media have allowed millennials to access more information faster. According to the Pew Research Center, 4 in every 10 Millennials has a Bachelor’s degree. This is a fact-finding generation that demands authenticity rather than cheap ploys in traditional advertising. To effectively advertise and sell a product to Millennials, you need to provide high-quality and authentic content that has a rewarding customer experience. Is your marketing strategy funny, intelligent, and thought-provoking? Who is telling the message. Consider using someone your audience already knows – read about the importance of influencer marketing.

3. Socially Conscious – Millennials Need to Connect

Social media plus Millennials is a no brainer. But to put the pair into a marketing perspective, a research study showed that Millennials (over 63%) view social media as the most effective advertising medium – the other generations chose television ads. Snapchat is the best platform for brand awareness, especially among the younger youth, while Instagram is better suited for older teens all the way to the oldest millennials, and beyond. You can use Instagram Marketing to easily market and sell your products directly on the platform, as well as, bring them to your landing page/ site to convert them there. As a business owner, you should focus on cultivating a fruitful online community to facilitate long-term engagement and brand awareness. The generation’s urge to connect on social media is an opportunity that cannot be ignored.

4. User Experience/Engagement

You’ve heard of phrases such as YOLO (You Only Live Once) or FOMO; what do they signify about the Millennial generation? Millennials value experimenting and experiences. It’s not a surprise that nearly 70% of the generation is open to the idea of traveling. Marketers and business owners can appeal to their target audience by providing personalized and engaging content that meets the needs and wants of Millennials. A great way to increase engagement with Millennials is through mobile. How do the enlightened and socially conscious Millennial consumers find time to compare prices, read reviews, connect with peers, or even shop? On the go, courtesy of applications such as; Yelp, Snapchat, and Instagram. So, are your marketing strategies mobile friendly?

Start converting Millennials as your customers

Converting Millennials into customers seems tricky. However, by evolving and adapting your marketing strategies to suit the Millennials’ trends, the possibilities and opportunities are endless. Marketing strategies are often created by experienced agencies who know the target market, and have access to influencers. As the generation approaches a period of high earning and spending, have you established your footprint in this unique target population? Get a free quote today, and see how Something About Marketing can help you reach your ideal millennial market today!

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