Author: Stephen

How To Make A Website in 3 Easy Steps

Technology 0

Choose What Platform Your Site Is Going To Be Built On.

First thing you need to do is choose what website platform to build your website on. There are many different CMS (content management systems) to choose from and choosing the right platform is top priority. You don’t want to start building your site on a CMS platform to find out that it’s totally wrong for you and your site.

Building out your own a fully functioning and nicely designed website isn’t rocket science. It’s quite easy actually, even for a complete novice who hasn’t had very much experience with computers. But you can get into trouble when you don’t choose the right website building platform.

Some platforms require you to know a little bit of HTML / CSS or other coding languages, so you really need to decide where you are at in terms of website building ability. If you are a beginner then you would be best to choose WordPress.

 

WordPress, Drupal Or Joomla. Which One Will It Be?

There are three main content management platforms that most of the world’s websites are run on. WordPress, Drupal and Joomla.

WORDPRESS

50% of websites are run on WordPress

DRUPAL

18% of websites are run on Drupal

JOOMLA

7% of websites are run on Joomla

 

And The Winner Is…..WordPress!

For me, I choose WordPress all the time. There are plenty of other website builders out there to choose from, but WordPress wins hands down for a number of reasons.

1. User Friendly & Newbie Friendly

The WordPress platform is so easy to use. It’s intuitive and if you know how to use standard Microsoft programs such as Word or Excel, then chances are you’ll already know how to publish your own content on the site you’re about to build.

Another great thing about WordPress is that it can be easily customized with plugins, that can pretty much do anything to your site and make it exactly how you want it. You might want just a simple small business website or a complex e-com site with hundreds of products. WP can handle this.

2. Powerful 

WordPress is extremely powerful and can run most types of sites. It’s a trusted platform for many of the busiest websites in the world. It can handle pretty much anything.

3. Responsive & Mobile Friendly

With more and more people viewing sites on their phones and other mobile devices, it’s really important to have a site that is responsive to these digital demands. With WordPress, most themes come mobile friendly as standard.

4. It Won’t Cost You A Thing!

WordPress is free. All you have to do is buy your domain and hosting and then you’re up and running before you can say “www.”

5. Plenty Of Lovely People To Help You Out.

WordPress is blessed with a vibrant and helpful community of developers who will be happy to help you out should you get stuck with anything to do with your WordPress site.

 

Your Website Needs A Name And A Home.

Get A Domain & Web Hosting To Start The Magic!

Hosting your website on WordPress.com is free. GOOD NEWS!!! And you get a free WordPress domain name. GOOD NEWS!!! But the hosting they give you it’s really slow (which will impact your rankings on Google) BAD NEWS!!! And the free domain name they give you is rubbish, as its a sub-domain and will make you look unprofessional. MORE BAD NEWS!!!

For example: YourWebsiteName.Wordpress.com

So let’s look at the better way for your site to get up and running! By spending that little bit more money, your website can have it’s own hosting which is much faster than any free hosting you can get, and your own domain name!

Example: www.YourWebsiteName.com

This means that you will have your very own Web Property and not a site that’s owned and rented to you from WordPress.

You can purchase a domain name from www.namecheap.com, my personal favorite.

Web Hosting And Domain Name Costs

CHOOSE YOUR HOSTING PLAN

Typically, hosting will cost you approximately $10/ month. I personally use Hostgator. You can get the first month for only $.01, which is a great way to save some money while you’re starting up your site.

I have my website, now what?

From there on, you just want to get a theme and customize it to your liking and grow your business to the next level.

Something About Marketing is known as one of the Top Custom Website Design Companies in the US, and the Top Small Business Web Design Companies and growing companies.


If you’d like a consultation, we’ll reach out to you! Just visit: somethingaboutmarketing.com/consultation

 

The Top 5 Books That I Found Most Helpful When I Became An Entrepreneur

Business 0

When I first started becoming an entrepreneur, I was watching lots of videos, and taking many courses, all after a college degree in business administration. Yet, I knew there were aspects of entrepreneurship I needed to attain from other people’s experiences before my own. I asked over 20 extremely successful business professionals and entrepreneurs which books they recommend and that have changed their lives drastically.

After compiling the results, I came to these entrepreneur books, and have been appreciate and successful ever since. Now, I’m sharing these great books that guided me with you.

When I first started sales, the most important book I read was called, “SPIN Selling.” It definitely changed how I felt and thought about the process of selling. It takes you through the four criteria of a selling technique: Situation ( questions ) Problem ( questions ) Implication ( questions ) Need-payoff ( questions ). By going through these questions, you are able to better understand the pain points/ needs of your potential customers, and how to use that to provide them with a solution, aka your product/ service.

If we’re still talking about selling, “How to Win Friends and Influence People (Digital age edition)” really does play a huge role in this. It’s not a book about sales, it’s a book about people, and how to treat them. That may sound naïve, making it seem that it’s going to summarize politeness or manners. It doesn’t, however, it really just drives deep into how people think, and how you can learn to find the right time and things to say to get your point across, change a mindset, and change the direction of the world.

“Think and Grow Rich” was a game changer for me. The mind is the most powerful force on the planet. You can control your own future and destiny if you decide to plan. Here’s a great quote from the book, “Wishing will not bring riches,” Hill writes. “But desiring riches with a state of mind that becomes an obsession, then planning definite ways and means to acquire riches, and backing those plans with persistence which does not recognize failure, will bring riches.”

A great, and very practical, book that helped me growing up is called, “The 7 Habits of Highly Effective People” and it’s basically just summarizing the main 7, (technically 8) habits of successful people. It’s about what steps to take to get things done and do them well. Here’s a few of the habits listed: “begin with the end in mind, put first-things-first, and think win-win.” It’s definitely a must read.

The last book that’s so important for business is called, “Good to Great: Why Some Companies Make the Leap…and Others Don’t.” The reason I chose this book is because it really speaks to the details of how businesses become, and continue to stay, successful. Now, this book was written a number of years ago. That may not be a problem for the personal development books, but it can raise some questions for a book on businesses, since they continue to change so much with our culture. Yet, I find it very sad to see that these practices are not instilled within most businesses today. Even in new and upcoming startups! Here’s a quote from the author that sadly, still stands true today “Some of the key concepts discerned in the study,” comments Jim Collins, “fly in the face of our modern business culture and will, quite frankly, upset some people.” Make sure you lift up your company in every way you can to modernize and constantly adapt to the modern, and future multi-cultural world.

How To Sell

Email Marketing, Social Media Marketing 0

Before you can market your product, website, or anything else, you need to know how to sell it. Nowadays, marketing and sales go hand-in-hand. Especially for any entrepreneur or small-business owner. Marketers are salesmen who have to make their service or product appealing and display it to the world. So how does that effect you? You have to be an expert in sales!

Sales – is the exchange of a commodity for money; the action of selling something.
Here are the 3 steps to selling.

1. Know your audience

This is the first, and very most-important step one has to take before they can sell anything to anyone. You wouldn’t go up to a juice bar trying to get them to buy your new brand of Yeezy Knockoffs would you? Yet, in the digital realm, this kind of thing happens more often than not. People will use Google Ads, or Facebook Ads, spending thousands, without the right targeting to the specific audience that will be likely to purchase. Knowing your EXACT audience is the most crucial factor to selling.

2. How You Sell Matters

A favorite and widely used method of selling is called, SPIN selling. No, it doesn’t mean to showcase your products on a rotating display, it’s an acronym that stands for:
– Situation questions
– Problem questions
– Implication questions
– Need-Payoff questionsThe purpose of situation questions is to find out how your audience or customers do things. What is it they do wrong and what are they lacking on.Then you ask a problem question. According to their situation, what problems can arise, or even will arise from these situations.An implication questions asks what can go wrong if the problem is not solved. This is kind of like the fear factor that consumers experience.Finally, the need-payoff question asks how would a solution benefit them. How important is it for them to have their problems solved since you know how to solve it for them.Here’s an example of questions one would ask an audience for teeth whitening.
“Situation: Brushing teeth without whitening strips.
Problem: Your teeth aren’t going to be white, thus your smile isn’t going to be as nice to look at
Implication: You won’t be able to smile in pictures. Your friends will look at your teeth as gross or unclean. You won’t be as confident as you can be.
Need-Payoff: How great would it be if you could smile confidently without worrying about having stained, or yellow teeth? How much more confidence would you have if your smile was in all its clean, white glory?” Then you offer your product.

Asking questions is valuable. In fact, it is the most valuable tool at your disposal. Now, you may not have to literally ask these questions to every single one of your customers, but instead ask them of your audience. How would the audience of your product respond?

3. The more customers you talk to, the more sales you will make

Simply put, it’s a numbers game. There’s nothing else to note here. The odds of you selling are greater with the more customers you reach out to. Once you find your niche audience, you can expand and grow without limits! Now go out and SELL!

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