3 Easy and Simple ways to Advertise your Product on Amazon 

Since Amazon was created 1995, Amazon has become the top e-commerce platform in the country with more than 197 million people visiting their site every month. It is expected that it will continue to grow exponentially in the future. With Amazon continually rising, so will the amount of competition on the platform. It will be harder for you to stand out with your products as millions and millions of merchants will be listing their products. Especially if you’re selling kitchen appliances, you will need Amazon, one of the largest industry sellers, to help your business become successful. 

Here are 3 ways to Advertise your  products on Amazon: 

1. Sponsored Product Ads

One way to advertise your products on amazon is by using Sponsored Product Ads. They  are cost-per-click ads that can help promote your product listings on amazon. With sponsored product ads, you are gaining more control over your product listings by paying to have your product sponsored on Amazon. This will help increase visibility of your product and bump your ranking in search results and product pages. Sponsor product ads can also help you gain sales, as it gives your products greater exposure to consumers who are browsing for similar products like yours. The payoffs of creating these ads are almost guaranteed because you only pay for the ad when customers click on the product.

2. Sponsored Display Ads

Another way to advertise your product on Amazon is by using Sponsor Display Ads. This is a great way to engage with your consumer as it allows you to reach your audience on and off Amazon. Sponsor Display Ads can help you  grow your business by having these ads appear on Amazon’s homepage, product pages, search results, and/or even third party pages. Similar to sponsored product ads, they are cost-per-click, meaning that you will only pay for the ad when customers click the ad.

3. Sponsored Brand Ads

Sponsored Brand Ads is a type of advertising campaign that allows you to promote your products or brand on Amazon. The ad appears on a keyword specific basis, meaning that your ad will show at the very top of the customer search result page when a keyword is searched. Unlike sponsor product ads, sponsored brand ads appear across the top of the search results page, making it stand out more compared to other listings. This can help you spread awareness of your product or brand to a wider audience that is looking for similar products in your category. You can customize your ad to include your brand logo and showcase multiple products. When a customer clicks on your ad, it will take them to your store page, or any other page that you desire, as it is customizable. And when they click the product, it will direct them to the product page. Like all other amazon ads, they are on a cost-per-click basis.

With these strategies, you’re able to make sure you show up on Amazon and get your reviews, which will allow you to start to rank organically. To reach out for more advertising tips, email us at Sales@SomethingAboutMarketing.com or visit our contact page.

Guest post written by: Rachel Hon