Social media marketing is undeniably a valuable strategy for any business. Growing and established businesses should Must learn to utilize powerful advertising channels. But there is one catch; online consumers and online trends are relatively volatile. So how can you keep up with the best platforms and strategies to attract the highest conversion? Let us help you out with this challenge so that you can focus on delivering your awesome products/services. Below are two social media platforms with a whole load of benefits to your advertising efforts.
Should I Market My Business with Facebook?
Why should Facebook be your first go-to platform for advertising with social media? We have 5 reasons, and a few strategies to help you ramp up your results.
-
The Largest User Base:
You cannot ignore Facebook – it’s everywhere! We are talking about a platform that surpasses the population of China with its nearly 2 billion users. But what does this mean for your social media marketing campaign? Your target audience is there somewhere.
-
In-Depth Hyper-Targeting:
We are talking about locations, languages, age, connections, demographics, interest, or even behavior patterns – you can literary target your next-door neighbor or President Trump with such capabilities.
-
Lookalike Audiences?:
Do you have a highly converting audience? Now imagine duplicating this audience. This is precisely what the ‘lookalike audiences’ feature of Facebook does.
-
ReTargeting:
This Facebook feature allows you to target an audience that has already visited your site. And why would they visit your site in the first place? Simple, they are interested in your offerings and you can easily turn them into buyers.
-
Smart Phone Users:
We don’t need to look at statistics to know that smartphone penetration is increasing every day. How many times do you break your work day to glance at your phone and check the state of your Facebook account? Yea, just as I thought. This is a marketing goldmine.
Before you discredit the above benefits as theoretical or unnecessary, consider the following example of a brand that literally killed it with their Facebook Ad campaign in 2018.
In a Facebook Ad campaign aimed at generating leads, MobileMonkey used the image displayed below to capture the attention of users and direct them to a Facebook Messenger chatbot.
Some of you often ‘speed-scroll’ through your Facebook feed while nearly subconscious. But how often do you come across a colorful metallic unicorn with the caption ‘TAP TO PLAY?’ You’d stop to see what is going on with the unicorn, wouldn’t you? Courtesy of the ingenious imagery and gamification of the Ad, MobileMonkey was able to cut their Cost-per-lead (CPL) to $5 from $150. See the Top PPC Agencies & Paid Media Advertising Companies Of 2020 according to DesignRush to learn more!
Is Instagram Marketing for My Small Business?
Instagram is a ‘show me something interesting’ platform. Although it’s user base (approximately 800 million) is nowhere near Facebook, it’s one the fastest growing platforms and boasts one of the highest conversion rates in the social media landscape. Here’s why:
-
Increase Your Brand Awareness
With over 4.2 billion posts per day in 2016, think of the possibilities to increase brand awareness.
-
Reach Your Audience Where Their Attention Is
It’s important to be in front of your audience, but even more important to be where their attention is. Instagram is a great place where their attention is focused, and should be focused on your brand.
-
It’s A Visual Platform
Yea, we know, that’s obvious. But what sets Instagram apart from other platforms is their exclusive focus on images rather than text and links. And we all know that images connect with us at another level. I’m sure you just looked at a relatable Meme today.
-
Hyper-Targeting Your Audience
With the same type of platform as Facebook available through their paid advertising options, Instagram allows you to target a specific audience.
To launch a successful social media marketing campaign on Instagram you need to keep a few things in mind including posting quality content, responding to followers, using hashtags wisely, and keeping the captions short but relevant. Take the example of Peel, a cell phone case manufacturer that was able to triple their Return on Investment.
As shown in the screenshot below, Peel utilized aesthetically appealing images to capture the interest and admiration of Instagram users. They also used relevant tags to enhance their visibility in the crowded platform. Tags such as #minimalism, #simplicity, #peel, and #minimalproducts refer to their major selling point of minimalistic yet stylish designs.
But simply capturing the attention of viewers is not enough, Peel went a step further to interact with followers and create a human-like persona to keep users engaged!
Review the Top Advertising Agencies Of 2020 according to DesignRush
Instagram and Facebook are the next generation platforms that you should have been using a few years ago. It’s not too late, however! Start your profiles now, implement these strategies, and start your success tour today. It’s important to reach out to your specific audience, and create a niche, or better said, a fan base. People who are loyal and adamant about your brand. That’s the importance of a brand, and a brand personality. Start your marketing strategy today. If you want to learn more, get a free social media audit, and see how you can improve upon your social media today. If you’re looking for a head start on attaining followers, advertising is the way to go. Reach out to a social media marketing agency and see results today!
Call us at (213) 536-7395 for help on starting your social media to brand your business today,
and check out the Top Digital Marketing Companies In California to see more.
