Have you ever tried advertising with Google Ads, previously Google AdWords, and felt you were doing great, until suddenly your budget is eaten up and you haven’t gotten any new sales/ sign ups?
It seems almost out of left field, and you can’t figure out why.. This happens to everyone at some point, and it’s due to a lack of Google Ads optimization. Here are the three simple steps on how to optimize your Google Ads to get the lowest costs, while receiving the highest conversion rates.
1. Optimize your keywords
How do you find the right keywords? Start by writing down the top three keywords you believe are valuable and that you think your audience would use to search for your product. THEN, put them into Google’s “Keyword Planner” and use that data to find the best results for you based on volume of clicks/ competition.
2. Find your top performing keywords
This is done after your ads have been running for a few weeks. The most important Ads tab in regards to optimizing your campaigns is the “search term report”. The queries your keywords will be utilizing are usually a variation of what you put in. For example, if your keyword was, “best ERP software” you might also be getting hits for “best ERP software for small businesses” or, “Best ERP software for free.” It’s important to track your best and worst performing keywords, and utilize “Negative” keywords to eliminate those that you are wasting resources on that aren’t getting your results, while bidding higher on those with better results or more competition.
3. Get setup with Bid Modifiers
That’s a way of adjusting settings on your ads, based on the data you’ve received. For example, you can adjust the bid slightly higher for your audience’s age, their locations, and days of the week that are performing better. You might increase your bid on people in Los Angeles by 50%, while decreasing your ad spend for people over the age of 28 by 15% because those people might be less valuable to you, or are lower converting!
Always try to update and lower your costs instead of stopping your ads because they get expensive. You can always reach out to an Ads specialist like Something About Marketing, to help manage your ads, to help create high-converting, long-term successful ads for your company goals. For more help reach out to Something About Marketing, one of the Top Digital Marketing Companies In California. Let me know which of these tips you have tried implementing, and if you have any other ones to provide for others in the comments!
