How to Advertise Your Kitchen Appliance Business
5 Tips on How to Advertise Your Small Domestic Appliances Better
1. Educate your audience
Content is king and nothing much has changed since the coronation. Whether it’s B2B or B2C one of the most important aspects of creating social content is building trust and nurturing leads with the help of educational assets. While it may seem rudimentary creating content that is relevant, authoritative, and educational to your audience is the goal for any creator. You want to educate your audience on whatever appliance you’re showcasing and give them the facts of your appliance and other known brands with the same type of appliance.
2. Personalize Your Marketing Messages
Personalize your message to your target demographic. I’m not just saying to greet them by their first names in your email marketing campaign or when they comment on your Facebook post but know what they want. As a kitchen appliance company, what does your consumer want from a kitchen appliance? Reliability? Style? Maybe extra helpful features? Whatever the case may be knowing what your consumer wants and portraying that in your message is key.
3. Update your content
Recycle old content! Yes, it may seem lazy and unoriginal but if it worked in the past and has relevance to the current market then go ahead and update it. Don’t just copy and paste but actually go back tweak it, make some changes here and there, and represent the new and improved version of the content that worked for you in the past.
4. Use more videos
One of the most popular digital marketing tactics known to the human race is video. We have to face the facts and understand that as people we are visual learners, observers, and watchers. Making videos on your Instagram and Facebook accounts will greatly increase traction compared to a regular post, and posting tutorials, documentaries, behind-the-scenes footage, and how-to videos on your Youtube channel will help interact and EDUCATE your audience. So use more videos.
5. Prioritize local SEO
Like everything in life having a good foundation is key and that includes in small businesses as well. Prioritizing and optimizing free marketing tools like Google My Business is essential and most small businesses are missing out on these free marketing tools. What’s more important is that Google is not only providing a free service but they are consistently updating that service which is bad for those who don’t take the opportunity to take advantage of them, but you can. Take full force of Google My Business and make sure to focus on Google listing as it can become your lifeline and your starting point in potentially growing your business.
Guest post written by: Nicholas Felix
