Home is where the heart is, and everybody has their ideal vision of what they seek in their dream households. The accessibility of social media has allowed millions of people to find news ways of inspiration and innovation to help them with their personal home décor ideas. With the ease of purchasing décor online along with the ability to scroll through multiple Pinterest boards and Instagram posts, the home décor market is ever expanding its boundaries, and now is the time to take action.

As a home décor business owner, it’s important to note how social media plays a large presence in this market. Involving yourself in this environment will help promote brand awareness while offering value to new and retained consumers. Following these five social media marketing tips will further improve your business’s overall performance on its platforms.

1. Maintain a Schedule for Posts

   It seems pretty obvious, but many accounts fall to inconsistency in posting on social media. Balancing a schedule for regular post updates while introducing stories to engage with consumers can help retain interest amongst current and potential followers. For Instagram, an ideal posting schedule can consist of updates to the feed on Monday, Wednesday, and Friday while publishing daily stories to keep followers attached.

   Depending on your home décor business, additional tips can be shared within these posts to further appeal to the targeted market. Examples could range from how to decorate certain furniture for different styles or to promote upcoming sales.

   

2. Aim for Quality over Quantity

   Expanding on the first tip, while consistency is key, companies shouldn’t post just to be active. Updating multiple times won’t do much if the content isn’t resonating with your followers. In order to develop a quality social media handle, your business has to understand the target audience, what they are interested in seeing, and forming a relatable relationship with the consumers

3. Boosts Your Posts for Increased Exposure

   Pay to play is the name of the game, well, sometimes. To further increase content exposure, companies can “boost” their posts to gain more potential likes and followers to their platform. Boosting is a marketing tactic in which businesses can utilize these paid expenditures in return for these benefits.

   The main reason businesses may attempt to boost is because posts may not always reach a specific target market; this method provides companies an opportunity in expanding upon its existing fan base while generating increased interaction.

   Social media platforms, such as Twitter and Instagram, provide methods for users to boost their posts on their native apps. As an example, Instagram has an option to “promote” posts for the algorithm to work in the users’ favor; this may include increases in follower retention, insights, and profile growth.

   

4. Consistently Engage with your Audience

   People like the feeling of being heard, and when a business takes initiative in ensuring consistent interaction, the target audience is encouraged to return.

   Depending on the platform, your business will have individuals looking to interact directly with. This will likely be in the form of questions and/or casual conversations between you and your followers. Twitter, for example, uses its platform to provide constant updates, feedback, and interaction with other users. Businesses can thrive with the development of a solid Twitter account to reach out to consumers that are in need of assistance or are just interested in the promoted products.

   

5. Talk Like a Person

   This can’t be mentioned enough because it’s not done enough; check any sponsored account and you’re bound to find a good number of canned responses. On the other end, social media accounts like Wendy’s and SlimJim have established good forms of communication to make their accounts relatable to their target audience.

   People like to talk, especially about their own experiences; responses that feel lackluster can result in frustrated consumers. If this remains a consistent problem, this can amount to a waste of time for you and your followers.

   Let’s say an individual has an issue, do your best to convey that you care within your response. If the same person is looking for minor interaction, respond as if they were your friend. Additionally, use a casual tone of language while explaining things to maintain your compatibility with your audience. If you can be the voice on the other end, your account might become a people’s favorite.

    

    

Guest post written by: Irene, Kevin, & Eric